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Google’s mobile network is a science project, not a threat to Big Telco
/ March 6, 2015 12:43 pm
Google’s mobile network is a science project, not a threat to Big Telco

VentureBeat reports "Telecom industry sources on the ground here at Mobile World Congress tell VentureBeat that Google is probably serious about its plans to launch a mobile virtual network. But, they add, an actual deployment would probably be very limited and not a threat to big, nationwide wireless providers." Read More


TV Land Hit By Layoffs As Viacom Consolidates And Looks To Cut Costs
/ March 6, 2015 12:43 pm
TV Land Hit By Layoffs As Viacom Consolidates And Looks To Cut Costs

Deadline reports "The entertainment giant 'is making changes in three of our domestic network groups, creating two new organizations,' it said today in confirming the TV Land cuts. 'Today’s changes are part of the process of realigning our resources to meet the new needs of these organizations.'” Read More


With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search
/ March 6, 2015 12:43 pm
With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search

TechCrunch reports "Blippar, an augmented reality ad platform that uses real-world tags to deliver extra AR content in offline situations, has raised $45 million in new funding from undisclosed investors. This comes on the heels of a big 2014 for UK-based Blippar, wherein the company made its first acquisition by purchasing Layar in June. Combined, the merged companies boast over 50 million global users." Read More


How Facebook is helping Fox Sports make money off video
/ March 6, 2015 12:43 pm
How Facebook is helping Fox Sports make money off video

Digiday reports "For months, Facebook has been pitching publishers on the wonders of posting their media — especially their videos — directly to Facebook in exchange for a split on ad revenue. How Facebook planned to advertise against those videos has remained mostly a mystery, however." Read More


Doubling Down on Virtual Reality
/ March 6, 2015 12:43 pm
Doubling Down on Virtual Reality

GamesIndustry.biz reports "It is, at last, a technology that has come of age. After countless false starts, one of the most dearly held dreams of computer technology appears to be on the brink of fulfilment; high quality, immersive virtual reality, on hardware priced for ordinary consumers." Read More


Tumblr’s Creatrs Network Shares Its First Marketing Results
/ March 6, 2015 12:42 pm
Tumblr’s Creatrs Network Shares Its First Marketing Results

Adweek reports "The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to buy a Snapchat ad late last year and, it turns out, was among the first to use Tumblr's new Creatrs Network." Read More


Rivals? Actually, Amazon Is Looking to Alibaba for Help in China
/ March 6, 2015 12:42 pm
Rivals? Actually, Amazon Is Looking to Alibaba for Help in China

Advertising Age reports "Alibaba is the acknowledged master of e-commerce in China. What's surprising is that even Amazon seems to be acknowledging it, too." Read More

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