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Google in Deal to Provide Text Ads on eBay Outside U.S.

Authored by Mark Hefflinger on August 28, 2006 - 12:10pm.

Mountain View, Calif. - Google announced on Monday that it has signed a multi-year agreement with online auction giant eBay, to provide text-based advertising for eBay outside the U.S. The companies also plan to launch "click-to-call" advertising functionality on eBay, which will allow a user to click on a link or icon within a product or service ad to initiate an Internet-based phone call to eBay merchants or Google advertisers.

Corel to Acquire DVD Software Developer InterVideo for $196 Million

Authored by Mark Hefflinger on August 28, 2006 - 12:09pm.

Ottawa, Canada - Corel Corporation, a provider of productivity, graphics and digital imaging software, announced on Monday that it has acquired InterVideo, a developer of multimedia DVD software, for about $196 million in cash.

EchoStar Countersuit Against TiVo Put on Hold

Authored by Mark Hefflinger on August 28, 2006 - 12:07pm.

Alviso, Calif. - A federal judge has put a hold on a patent infringement suit filed by satellite TV provider EchoStar against digital video recorder firm TiVo, while the U.S. Patent Office reexamines the EchoStar patents in question.

Report: Online Music Sales to Begin to Offset Overall Decline in 2010

Authored by Mark Hefflinger on August 28, 2006 - 12:05pm.

London - Online music sales will begin to offset the decline in overall music sales in the European market, but not until 2010, according to a report from market research firm Screen Digest. The overall European market has lost 22% of its value since 2001, and is expected to continue its current decline until 2010.

New York Times Co. Buys Online Database and Research Firm

Authored by Mark Hefflinger on August 28, 2006 - 12:03pm.

New York, N.Y. - The New York Times Company announced on Monday that it has acquired Baseline StudioSystems, an online database and research service for information on the film and television industries, from Hollywood Media Corp., for $35 million in cash.

Mobile Content Distributor PlayPhone Raises $9.1 Million

Authored by Mark Hefflinger on August 28, 2006 - 11:58am.

San Jose, Calif. - PlayPhone, a provider of direct-to-consumer mobile content distribution services, said on Monday that it has raised $9.1 million in its second round of funding, led by Menlo Ventures.

AOL Radio to Syndicate XM Satellite Radio's Bob Dylan Show

Authored by Mark Hefflinger on August 28, 2006 - 11:54am.

New York - AOL Radio announced on Monday that it has signed an agreement with XM Satellite Radio, to begin carrying Bob Dylan's weekly XM radio show "Theme Time Radio Hour" on its Web radio service.

ABC Radio to Use VitalStream Ad Insertion, Streaming Media Services

Authored by Mark Hefflinger on August 28, 2006 - 11:53am.

Irvine, Calif. - VitalStream, a provider of audio and video streaming technology, announced on Monday that ABC Radio will use its online ad-insertion and streaming media service.

Mobile 365 Launches SMS Service for Online Bookstore in India

Authored by Mark Hefflinger on August 28, 2006 - 11:51am.

Chantilly, Va. - Mobile messaging and services provider Mobile 365 announced on Monday that it has partnered with Oxford Bookstore, an online bookstore in India, to launch an interactive SMS service.

Nintendo Wi-Fi Connection Service Hits 2 Million Users

Authored by Mark Hefflinger on August 28, 2006 - 11:49am.

Redmond, Wash. - Nintendo announced on Monday that over 2 million unique users have now logged onto Nintendo Wi-Fi Connection, the company's free wireless gaming service for its DS handheld game system.

Disney to Release $39 Plug-and-play/Handheld Game Device

Authored by Mark Hefflinger on August 28, 2006 - 11:47am.

Los Angeles - Performance Designed Products (PDP), a Los Angeles-based design firm focused on the gaming industry, announced on Monday that it has partnered with Disney Electronics to manufacture a line of portable gaming units featuring Disney characters.

N.Y. Times Identifies Creator of YouTube Virtuoso Guitar Video

Authored by Mark Hefflinger on August 28, 2006 - 11:45am.

New York - The New York Times recently reported on a virtuoso guitar performance video of a rock version of Pachelbel's famous "Canon in D Major," posted to the video-sharing site YouTube by a previously unknown young Asian man who called himself "funtwo".

Tom Freston

Authored by robert on August 28, 2006 - 10:05am.

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Viacom stock

Authored by Jay Baage on August 28, 2006 - 9:53am.

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ANALYSIS: Does Sumner Redstone Have The Guts To Fire New Viacom's CEO Tom Freston?

Authored by Jay Baage on August 28, 2006 - 9:49am.

MTV is slowly turning its ship to head in a new direction. The problem is not what the company has done in the past 25 years, I would argue it is what it has not done in the past 5 years. It missed a number of new media opportunities seized by Apple’s iTunes, News Corp’s MySpace and YouTube. The man responsible for that is New Viacom CEO Tom Freston. But MTV’s new President Christina Norman finally promises new initiatives “in the next couple of months” including a social network of their own.

The Power of Integrating Advertainment with Product Placement

Authored by Rohit Bhargava on August 28, 2006 - 7:30am.

Product placement is hot in Hollywood and television right now. Fueled largely by advertiser's fear of consumers fast forwarding through their ads, product placement deals are popping up everywhere. Related to this trend is the rise of "Advertainment," in which advertisers focus on creating entertaining branded content. This is not about simply placing your brand in the context of preexisting programming. Advertainment is about creating entertaining content and weaving a brand message into it. One pioneer in this space was BMW, who released a DVD of BMW Films several years ago. Since then, many others have tried this idea in different ways - including American Express with the Directors Series ads and Ford with their branded ads during American Idol featuring contestants performing songs while riding around in Ford cars. The power of this type of advertainment represents a trend in the television advertising: creating advertising that is so entertaining, people want to watch.

Career Moves: August 28, 2006

Authored by dmw on August 28, 2006 - 6:54am.

Ryan J. Barr joins Hill & Knowlton as its Vice President of IR and Financial Communications at the New York Office. Barr will be charged with driving investor relations, transaction communications, financial communications, and general corporate positioning for Hill & Knowlton’s clients. Barr was previously Vice President of Corporate Communications at Atari.

Morning Links: August 28, 2006

Authored by robert on August 28, 2006 - 3:03am.

Corel Agrees to Acquire InterVideo for $196M
ABC Radio Picks VitalStream for Ads & Streaming
AP: Google, eBay form Overseas Ad Alliance
One to One Interactive Acquires AdTools
eM: RSS is Still Not Widely Adopted
MindSay Offers Private Label Social Networking Platform
Wired: Blackboard Starts Patent Fight in Online Academia
WSJ: Marketers Warm to Video on Demand
WSJ: Technology Boosts Outdoor Ads As Competition Becomes Fiercer
NYT: Cat Fight Over Forbes.com Traffic Numbers
Wired: How Pitchfork Became Such an Influential Tastemaker in Music
SFG: The War Over Online Poker
SFG: Eleven Cool Web 2.0 Sites
BW: Ticketmaster Takes on eBay, StubHub, & Others
BW: Slideshow of Top Ticket Reseller Sites
BW: A Short History of EA
MP: MySpace Members Balk At Phony Profiles
Merc: Fabrik, A YouTube for adults

tags: Internet | Video | Advertising | Links |

Top Stories: August 28, 2006

Google in Deal to Provide Text Ads on eBay Outside U.S.

Corel to Acquire DVD Software Developer InterVideo for $196 Million

EchoStar Countersuit Against TiVo Put on Hold

Report: Online Music Sales to Begin to Offset Overall Decline in 2010

New York Times Co. Buys Online Database and Research Firm

Mobile Content Distributor PlayPhone Raises $9.1 Million

AOL Radio to Syndicate XM Satellite Radio's Bob Dylan Show

ABC Radio to Use VitalStream Ad Insertion, Streaming Media Services

Mobile 365 Launches SMS Service for Online Bookstore in India

Nintendo Wi-Fi Connection Service Hits 2 Million Users

Disney to Release $39 Plug-and-play/Handheld Game Device

N.Y. Times Identifies Creator of YouTube Virtuoso Guitar Video

Tom Freston

Viacom stock

ANALYSIS: Does Sumner Redstone Have The Guts To Fire New Viacom's CEO Tom Freston?

The Power of Integrating Advertainment with Product Placement

Career Moves: August 28, 2006

Morning Links: August 28, 2006

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