ArchivesCNET to Expand Editorial, Ad Partnership with YahooAuthored by Mark Hefflinger on April 24, 2008 - 10:59am.
San Francisco - CNET Networks (NASD: CNET) is expected to announce a broad expansion of its editorial and advertising partnership with Yahoo (NASD: YHOO), sources from both companies told AllThingsD.com. Under the deal, CNET will become the major supplier of technology news and product reviews on Yahoo. Yahoo will also sell some CNET ad inventory, while CNET will sell ads on some areas of Yahoo. File-sharing Hub The Pirate Bay Passes 12 Million PeersAuthored by Mark Hefflinger on April 24, 2008 - 10:57am.
Los Angeles - The Pirate Bay, the notorious Sweden-based BitTorrent tracker site, has announced that it now serves more than 12 million peers, TorrentFreak reports. Furthermore, the site said that the ratio of "seeders," or those who allow uploads from their computers, to "leechers," who only download and do not share their bandwidth, is now 50/50. The ratio climbed from 20% seeders in 2004, to 35% in 2006 and 40% in 2007. DISH Network to Test Satellite-to-Handheld Device TechnologyAuthored by Mark Hefflinger on April 24, 2008 - 10:55am.
Englewood, Colo. - DISH Network Corp. announced on Thursday that it has partnered with French telecommunications equipment firm Alcatel-Lucent to conduct a test of technology that transmits satellite TV signals to handheld devices this summer. The companies will test the performance and cost efficiency of the DVB-SH mobile broadcast standard. Sony Launches Minisode Network on Sprint TVAuthored by Mark Hefflinger on April 24, 2008 - 10:54am.
Culver City, Calif. - Sony Pictures Television said on Thursday that its Minisode Network, which offers condensed five-minute versions of classic TV episodes, has launched on the Sprint TV mobile TV service. Honda has signed on as the launch sponsor of the ad-supported network, which now carries 21 series. The Minisode Network registered 1.4 million streams in February across online and mobile platforms, Sony said. Social Net College Tonight Signs Lauren Conrad as SpokespersonAuthored by Mark Hefflinger on April 24, 2008 - 10:51am.
Los Angeles - College Tonight, an online social network that promotes off-line social interactivity among college students, said on Thursday that it has signed Lauren Conrad, of MTV reality series "Laguna Beach" and "The Hills," as its national spokesperson. Financial details of the deal were not disclosed. "Lauren has one of the most mature brands in young Hollywood and is a positive role model for young adults," said College Tonight CEO Zachary R. Suchin. "Her affinity for fashion and everything socially fresh is fluidly synergistic with College Tonight's efforts." MP3tunes Adds Locker Access From Internet RadiosAuthored by Mark Hefflinger on April 24, 2008 - 10:49am.
San Diego - MP3tunes, the digital music locker service started by MP3.com founder Michael Robertson, announced on Thursday that its service will be available on Reciva-powered Internet radio devices, allowing users to listen to both Web radio stations and their own music collections on the same device. Reciva's platform for Internet radio playback in multiple formats is used in products including the Tangent Quattro, Revo Pico Wi-Fi, OXX Digital Classic 600, and Grace Wireless Internet Radio. MP3tunes said access to its service will shortly be enabled on another 40 Reciva devices across the U.K. and Europe. TidalTV Partners with NBC News, TV Guide NetworkAuthored by Mark Hefflinger on April 24, 2008 - 10:47am.
Baltimore - Broadband video start-up TidalTV has partnered with NBC News and TV Guide Network, to feature each provider's programming on its website. Expected to launch in beta later this spring, TidatTV will offer free access to online video programming through a streaming, browser-based platform with DVR-style controls. Other partners include CBS, Sony Pictures Television, Scripps Networks and the National Geographic Channel. Earlier this year, TidalTV raised $15 million in its first round of funding. THQ Developing "Journey to the Center of the Earth" for DSAuthored by Mark Hefflinger on April 24, 2008 - 10:46am.
Agoura Hills, Calif. - Video game publisher THQ (NASD: THQI) said on Thursday that it is developing "Journey to the Center of the Earth" for the Nintendo DS, based on the forthcoming digital 3D film from New Line Cinema. The game is slated for release in July alongside the film, which will figure as the first digital 3D live-action movie. Nokia Taps Spike Lee to Direct User-Genrated "Social Film"Authored by Mark Hefflinger on April 24, 2008 - 10:38am.
White Plains, N.Y. - Nokia (NYSE: NOK) on Thursday announced a promotional partnership with filmmaker Spike Lee, who will "direct" a film that utilizes user-submitted camera phone footage and other content. Survey: 25% of U.S. Households Have at Least One HDTV SetAuthored by Mark Hefflinger on April 24, 2008 - 9:04am.
Los Angeles - A new survey of U.S. consumers found that 25% of U.S. households, or 28 million, now have at least one HDTV set, and that 5.5 million households purchased an HDTV set for the first time during the 2007/2008 holiday and Super Bowl season. Senior Product Manager, Media Information — Muze, New York, NYAuthored by dmw on April 24, 2008 - 8:42am.
Muze
is a leading innovator in media information metadata products and
streaming media services for the entertainment and digital media
markets.
Report: Justice Dept. Investigating Yahoo-Google Ad DealAuthored by Mark Hefflinger on April 24, 2008 - 8:37am.
IFPI, Czech Police Shutter Pre-Release Music ServerAuthored by Mark Hefflinger on April 24, 2008 - 8:25am.
Prague - The Czech police, working with record label trade group the International Federation of the Phonographic Industry (IFPI), have shut down a computer server at the Academy of Sciences of the Czech Republic that hosted what they said was one of the largest collections of pre-release music in the world. Geezeo Gets Strategic Investment from TheStreet.comAuthored by Mark Hefflinger on April 24, 2008 - 7:56am.
Framingham, Mass. - TheStreet.com, a financial media company, announced on Thursday that it has made a strategic investment in Geezeo, a privately held provider of Web-based personal finance content and tools. MySpace Application Gallery Debuts With 1,000+ AppsAuthored by Mark Hefflinger on April 24, 2008 - 7:48am.
Location-based Mobile Social Network Buzzd Raises FundsAuthored by Mark Hefflinger on April 24, 2008 - 7:28am.
New York - Buzzd, a location-based city guide and social network for mobile devices, announced on Thursday that it has raised an undisclosed sum of first round financing, led by Greycroft Partners and Monitor Ventures. Nokia N95 and a Filmmaking Deal with Spike LeeAuthored by Jay Baage on April 24, 2008 - 6:58am.
I really like the PR and marketing efforts that Nokia (NYSE: NOK) is doing with its N95 model, giving it to reporters and bloggers as a video news gathering tool (Nope, I have not been given one, so I do not need to disclose anything). Think about it, what better way to showcase that the phone is really a "multi-media computer" now, as Nokia's senior management like to put it? I don't think this beet.tv piece was shot with an N95, but it highlights some interesting issues as another interesting Nokia marketing project was revealed today which involves the American director Spike Lee (read the NYT piece here). |
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