A recent Reuters article discussed the missed opportunity by the music industry to capitalize upon searches for bands & artists that result in a visit to Wikipedia. A typical search result on a band or musician will display their own website, MySpace profile, and Wikipedia entry. For the majority of the most-searched bands & artists, these results are the most visited websites, with some variations in the rankings. A quick look at the websites visited immediately following a search for the top ten most-searched bands & artists for the 4 weeks ending March 29, 2008 shows that for 8 out of 10 of them, Wikipedia is more commonly receiving traffic from the searches than MySpace (although MySpace also ranks high for many as well).