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XM Satellite Radio Signs $55 Million Deal with Oprah Winfrey

Authored by Mark Hefflinger on February 9, 2006 - 3:46am.
Washington - XM Satellite Radio, a provider of subscription radio programming with 6 million subscribes, announced on Thursday that it signed a three-year, $55 million deal with Oprah Winfrey to launch a new channel on the service. The new channel, to be called "Oprah & Friends," will debut in September, and will feature a range of original programming from Winfrey's Harpo Radio. The lineup will include regular segments hosted by personalities from "The Oprah Winfrey Show" and The Oprah Magazine, as well as a weekly reality radio show with Winfrey and Gayle King. The channel will be broadcast from a new XM studio at Harpo Studios in Chicago. Some analysts see the move as XM's answer to a deal that rival Sirius struck with shock jock Howard Stern.
tags: Radio | Deal | XM | Sign | Oprah Winfrey | $55 Million |