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Facebook, YouTube, Twitter, MySpace and the Story of Jay Park (AKA Jaebeom Park)
/ March 18, 2010 11:32 am

Asian Pop Star Jay ParkLos Angeles – If you pay any attention to Asian Entertainment news, you can’t miss  the story on Asian pop star Jay Park (AKA Jaebeom Park). His story  broke in early September 2009 when the Korean press published comments  he made on his MySpace page in 2005 before he had made it big and was  a young trainee at JYP Entertainment, expressing his frustration with  life in Korea. Taken out of context, his comments were misinterpreted  by the Korean media and in the course of three days, bombarded by  attacks, Park decided to leave his band 2PM and to go back to Seattle which he now calls home.

The mood quickly changed in Korea after he left when the press and public discovered that his MySpace posts from five years earlier had been terribly misinterpreted. Instead of hate, he gained sympathy. Support for the young performer quickly grew in both South Korea and internationally resulting in  silent protests and  flash mobs in many different countries and tweets about Jaebeom (and Jaebum) hitting No. 1 trending topic on social media sites like Twitter.

JYP Entertainment seemed to acknowledge his marketing power and used his name in all of their promotion for the new 2PM album in October. Most Asian fans supported the group hoping to see Jay Park back with the group but in February 2010, the company terminated his contract.  Many fans are saying that it’s a calculated act due to the fact that the group 2PM is doing fine without Jay Park now and the company cut him loose. The cry for him to return is loud and clear. Many Korean fans left the 2PM fan clubs in thousands and tweets for him passed Oscar topics on the night of the Oscars itself to be the  #1 trending topic.

As an executive in the digital entertainment space, I am intrigued by all the buzz around Jay Park on Social Media.  As an international student and an Asian, I feel his pain.  He was so young when he left his family for a foreign country, adjusted to new foods and culture and went through the tough training required to become an Asian pop star. As a daughter and a mother, he gets my support.  He had said many times in interviews that the adjustment to Korean life was difficult but he did it for his family.  He was there for his family to have a better life, to buy nice things for his mother.

Yes, the Jay Park story is full of heart. People support Jay Park because he took responsibility for his actions and seems so genuine unlike the big entertainment company JYPE.  I don’t think he is even aware of marketing power he currently has.  This week he released his first video since leaving Korea. Meant for his fans, it was RAW  (he sings in the bathroom) and was posted on Art of Movement’s official Facebook page.  Within two days it reached over 2 million views on YouTube. The song he covered “Nothin’ on You” is now  #1 in Korea on Cyworld Music charts and is currently #2 on iTunes sales today.

I think this is just the beginning for Jay Park. If any Asian artist can make the difficult “crossover” to the American music entertainment market, I think he could be the one. He already has a big international fan base, and he is living proof of the power of social media.

Here is Jay Park’s YouTube video. Check out the amazing stats!


61 Comments

  • Thank you so kmuch for writing this.
    Jay deserves an opportunity.
    Your post made me happy ^^

  • He didn’t choose to leave. The company forced him out.

  • Jay deserves the best! thank you for the article, he’s a talented young man. hope he’ll get something great from this! :)

  • Thank you for posting this article. Jay has gone through a lot lately, so thanks for saying good things about him. He’s an amazing singer and dancer (check out his crew art of movement!). Plus, he has AMAZING stage presence.
    I really hope he’ll be successful now that he’s out of that evil JYP company. They actually kicked him out and dirtied his reputation, he didn’t “decide” to leave.

  • thanks for this article…
    this is so true…
    i really really hope he can make a breakout in USA music industry… he is really full of talent and passion. he’ll do his best in everything he does…
    jay is the man!!! as jay supporter, i’ll support him!! thanks again, God Bless!!!

  • Thanks for the article …

    Yes, Jay has a lot of potential: good singer/rapper/dancer … He really has a lots of people following him so if american entertaiment world is not stupid (and i don’t think it is) he has to be signed really quickly !!!

  • Not really he did leave on his own in september and then he was kicked out in february.

  • Thanks for the post, I didn’t know about this and its good to keep track of these things.

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  • Yes, Jay Park certainly has what it takes… a great singer, dancer, athlete, and lots of personality…

    And, he has a HUGE international fan base.

    If he becomes a US pop star, he will draw a lot of international fans into the US music scene.

  • Thank you so much for writing this article and spreading the word. You really hit the nail on the head!

    Jay Park, we’ll always support you. Never give up <3

  • I’m so happy when you smile with AOM.I hope Jay has a big smile.His voice and dancing are so great.He must be a great entertainer.Jay!Just enjoy your dream.We’re always supporting u.

  • I must add here that Although you make connections of market power to Jay (his name, image, story of struggle), but I wonder what you think of Jay in a greater social context, besides an economic one? I’m sure you have noticed that fan culture has evolved drastically in the last few years, creating spaces for the youth to have a voice. I think Jay Park is an amazing individual because he represents something much bigger than himself: the greater Korean American community. He has sparked a transformation in an entire nation, consequently forcing native Koreans to face the prejudices that underly the fabric of Korean society, to challenge assumptions and to become more tolerant. But what was equally amazing was the dedication of the fans – a collection of youth who used social media to right the wrong and to effectively sway public opinion in a positive light. Today the voices of the youth are so important that they dictate advertisement and promotional decisions made by corporations.

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  • Jay really gets a huge marketing power now. With a new start, he would be definitely a hit. ilan ver

  • I thank the writer friend for his writings on your site. I read all of it and i need to read new writings anymore. For the time being, i watched this type of topic on facebook and i liked it so much. In addition, it’s one of the rare topics on the site.

    See you at a new topic…

  • thanks for writing the details so thank you so much

  • Many people KNOW Jay didn’t do anything wrong actually… it’s just when ppl are on the internet and they have no lives they are able to make things 10x more harsher.. those who made comments were just plain haters.. they were not 2pm fans. They are just anti-celebrities. I get that because Jay is the “new big thing” ppl research on him so they can onyl find old news and during interviews they tend to bring the old news up and constantly asking him about the past even tho it’s been over a year.. it’s hard for him to escape all the questions.
    Everyone has said/done something in their past they are not proud of…that’s the whole process of growing up. When you’re young things happen. Some ppl just are dumb, make assumptions and dont believe in change about teens to adults. Jay is just himself. Jay is a multi-talented entertainer. I only wish good things for him.

  • We promised to support JAY come what may.

  • Thank you so much for your article. It gives to Jay’s fans a lot of hope. We hope he’ll keep on his career and that he’ll sign in an other company =) this is thanks to poeple like you!! Jay fighting! From France ^^

  • what an ugly side of korean entertainment industry!! i was so upset about his story as a korean citizen thank you for your article which helps some idiots still obsessed with the ill-favored nationalism to understand the situation at least a little bit..hope everything would be all right for JAY!!

  • Finally, an article written by someone who knows what they’re talking about.

    Personally, I would love to see Jay out on the U.S. music scene as a solo artist. I believe he has both the talent and the determination to make a great debut in the Western world. Articles like this one are helping him get the recognition he deserves. The fact that he sings and raps so honestly is what the public love about him, and it’s increasingly becoming a rarity in this day and age.

    I am much awaiting his next video, whether it be from the bathroom or not.

  • this article didn’t mention that his former company kicked him out because of a said “personal mistake” which, if jay is signed to another company, might have to take into consideration…but what i have a BIG problem is how his former company put ALL the blame on a guy who tried to keep his personal life PERSONAL. not that i want to sell jay or anything (haha), but really, his popularity and natural talents will help (to say the least) whatever company he is signed with.

  • I don’t believe there is any personal mistake to take into consideration. Jay’s personal life is clean. Even reporters in Korea tried to dig up dirt on him, trying to find traces of that horrible moral mistake JYPE mentioned and they came up empty. JYPE just needed some excuse to tell to the public why they terminated his contract in order to make themselves and 2PM look like the victims and Jay look like the attacker. And all that did was start crazy rumors about Jay and what that “mistake” could have been since JYPE were like “it’s so horrible, we can’t even mention what it is”. Such a shameful company if you ask me.

  • this article really sums up everything perfectly! thank u for giving background info for those that might be wondering who jay park is! ^_^

  • thank you for writing the article and shedding light onto this very talented man.

    hopefully this opens up opportunities for him so that he can show off his talents to his numerous fans.

  • thank you for this article–finally a great recap of what happened!!!! i believe that jay’s 2 1/2 min song speak louder than what jyp, 6pm and the korean media have been saying these last 6 months…
    i believe what his church pastor wrote about him, i believe his words in his song, and i believe his true friends… i know his fans from all over the world recognize his transparent life.
    what is even more thrilling is that he is finally free from jyp and his contract!!!
    yeah! go jay!!! go jaebeom!!! you have my support!!! shoo shoo!!

  • Thank you for writing this article, now more people know what happened. I’m glad he’s doing well in the states as well :).

  • i was so upset about his story as a korean citizen thank you for your article which helps some idiots still obsessed with the ill-favored nationalism to understand the situation at least a little bit.

  • I’m a Thai people who want to know about 2pm in first time coz we had 1 Thai in this group but I pay all my attention to Park Jay Bum!! he born to be a superstar I like and love everything that he did. I can’t explain too much coz Im not good in English but can find out all of his video on YouTube. I bet y’all will love him like I did after you watch it!
    PS. I knew him for 6 month after he left 2pm
    love & respect

  • I was so upset about his story as a Korean citizen thank you for your article which helps some idiots still obsessed with the ill-favored nationalism to understand the situation at least a little bit.
    real soft

  • Jay you’ve got 2 come back. You do not know how many hardship 2PM is going through bc there is no leader.
    Did you even saw the article of Nik-Kun being bullied by all members? did you know Tec Yeon is being really an idiot and acting like king in the group?
    Did you know Chan-Sung is ignoring Nik-Kun?
    Did you know atmosphere has changed in group when they had short interview of merry Christmas for fans?..
    You really gotta come back. Who cares about what others say? Wasn’t it your dream to become a singer in the first place? If you care for your members in Korea then isn’t it right to come back and set things up straight?..
    Jay ignoring is not an solution. You want 2 come back. You know it in the heart. Do not listen to other ppl says. Listen to your opinion.
    2PM needs you!!!
    박재범으로 꼭 돌아오길 빌어. 제발… 정말 2PM 지금 욕 많이 먹고 있고 네티즌들중에는 2PM은 이제 끝났다는둥 역시 리더없는 그룹은 정리정돈이 안된다는둥. 욕 많이 한다고..
    떳다그녀 했던거 기억안나? 그때 너무 좋았잖아 ㅠ.ㅠ 기획사때문에 못돌아오는거라면 박진영사장한테 확실하게 예기하라고.
    바보 아니잖아? 입이없어서 말못하는것도 아닌데. 지금 솔직히 2PM 보기 너무 안좋아. 완전히 좀있음 2pm 이라는 그룹이 있는지도 없는지도 모르게 사라질거같아.
    돌아와. 그전에 돌아와서 다시 2pm 사랑받는 2pm으로 변경시켜놓으라고.. 붐삼촌한테 도와달라고하면 되잖아.
    자꾸 도망가봤자 라는거 알잖아!!!!!
    떳다그녀 할때만해도 내가 아는 2pm은 빛났고. 내가 좋아하던 박재범은 비록 매일 “이건 음모야!!” 라고 소리쳐도 항상 밝고 웃는 그런사람 이었어. 웃는모습이 아름다운 그런사람이였다고.
    제발 제발 제발 돌아와.
    닉쿤 많이 힘들어 하는거 같았고.. 멤버들중에 많이 기력이 없어 보이는거 같았어 (억지로 방송 웃으면서 하려는거 보였어). 그러니까 택연이 더 설치기 전에 돌아와서 애들한테 진정한 2pm이 뭔지 다시 깨닿게 해주라고.
    바보재범. 재범오빤 바보야!!!!!!!!. 내가 알던 그 박재범 돌려달란 말야!!!

  • Where he is, whatever he doing

  • become an Asian pop star. As a daughter and a mother, he gets my support. He had said many times in interviews that the adjustment to Korean life was difficult but he did it for his family. He was there for his family to have a better life, to buy nice things for his mother.its nice talk about website. They also provide additional insight to the readers and the blog.The way you tell about things is awesome. i always wait for your posts. They are inspiring and helpful.

  • What a clear article about Jay’s rather complecated situation. I guess you’re not his Korean fan and
    I felt you’re really fully-informed and made a point about this whole incident in English.
    Because I’ve read few English-written ones, I was so happy to see a good one like yours. It would be really helpful to get ideas and support Jay to his many fans overseas. I hope I could see more articles from you here.
    Thank you so much:)

  • he is perfect guy. you are sensible!

  • Your summarize is good.
    Thank you for careful interest.

  • Great article. Thanks! I support Jay, hoping justice wins sometimes in this crazy world.

  • Thank you for writing this article
    We’ll have to support him forever

  • Thanks for the article. I was wondering why his Youtube video got so many views and this article helped me to understand the behind story.

  • I believe the past he had to go through will make him (and his fans) stronger. There are so many stars around the world but only few stars are not forgotten and loved. He is still loved by so many people around the world. His fans are yearning for his return. I hope one day he can get a chance to sing and dance on stage again with good entertainment company’s support.

    ” If any Asian artist can make the difficult “crossover” to the American music entertainment market, I think he could be the one.” <- 100% agree with you

  • Thanks so much for this post!
    Please bring him back to the stage , we allways waiting and support him… FOREVER

  • thank you for writing this great article about Jay
    he is so talented and has an amazing personalities
    im not even Asian but im a huge fan of jay

  • Thank you so much for this article.
    you made lots of people happy and hope.
    He is good, honest,hard working,and love his family and fans!!!
    we all pray for his future.
    Thanks again!!!

  • damn he’s a talented kid . I can’t wait for him to come out with a record of his own or something like that !

  • i thoroughly read you article and thanks for writing those comments. As a fan of Jay, I was so upset that he had to be terminated from his group and JYPE took advantage of jay’s fame! and even wikipedia described him wrongly! but you point out those points and understood the situation exactly! tnks again for writing this and it would be really huge support for jay and his fans!!!!!!!!! :)

  • i thoroughly read you article and thanks for writing those comments. As a fan of Jay, I was so upset that he had to be terminated from his group and JYPE took advantage of jay’s fame! and even wikipedia described him wrongly! but you point out those points and understood the situation exactly! tnks again for writing this and it would be really huge support for jay and his fans!!!!!!!!! :)

  • Great article! Shame on you JPYE.

  • And thank you for writing a well-thought out and well-written article about this great young man. His talent is too great to be wasted, and he shouldn’t have to rely on a powerful (possibly) exploitative company for him to achieve his dream. I think it’s kind of obvious he has fans from all over the world who thank you for writing this. So THANK YOU from SINGAPORE!

  • Thank you for this article. Jay is incredibly talented and we are all excited for his next move in the entertainment industry!

  • Thank you very much for the very well written and fact based article. Jay has gone through a lot of difficulties, and hope he will make a breakout as well in the USA with the support of the worldwide fans-just like this youtube video. I believe this is just a new beginning for Jay. Again thanks for your support.

  • Thank you so much for writing such an awesome article about Jay.
    I totally agree with you that Jay has the potential to be the first Asian to make the Asia-US crossover and make it big here.
    Us fans will always support him, and we’re right here in the U.S.!

  • He definitely has strong support. Hope he gets to do what he always wanted to do – be an artist. He is a triple threat. Rapper, Singer, Dancer. I hope he does make the “crossover” successfully. It will be a great thing for the asian artists.

  • Thank you for the very well-researched article.
    This whole controversy has been very unfair to Jay and his dreams just because of mistranslations and witch-hunting. I can’t believe JYPE just used him and threw him away. We are mad too, because we waited for almost 7 months and invested so much of our time & emotions as fans of 2PM.But now I’m so happy to see the worldwide support & love he is getting. Jay deserves all the millions of views he is getting on Youtube right now,he might not be the best of the best but he is our LEADJA and we want to be the first fandom help our favorite artist fly again right from scratch.

  • great article seems like u have gathered good research before publishing this piece. hope bad things go away & this is a new bright future for him because this guy is 100% talented

  • Jay is an awesome singer and dancer. Although he may be a bit short (lol), that doesn’t even make a difference when you see him on stage. He’s very charismatic, has a great personality, and has undeniable swagger and presence on stage.

    He knows how to please his fans and entertain, but at the same time, he’s hardworking, honest, and responsible. There is a REASON why all these fans are backing him up. Jay shines the brightest on stage.

    American ent. companies, please sign him into your company! You will not regret it. He has many international fans, including the US and Korea. I know that Jay is going to great places for sure and he deserves a chance right now to get back on stage and do what he loves to do.

  • yea he’s awesome…dis man can sing, rap n bboy well…charismatic n talented…it’s a lost of JYPE for letting him go… i wanted him comeback to korea but now it’s not neccessary animore… seein he receive a lot of luv from fans all over d world is such a heppiness… i agree w u dat if he sign contract w ani america company, he’s gonna be d most famous…fans over d world support him…

  • Thank you for this well-written article– it’s clear how much you researched to find out as much information as you could. Jay has so many fans, across a wide age range, supporting him and we are all hoping for him to succeed, having learned and grown from this whole injustice. He’s an undeniably talented singer, rapper, and dancer, a true triple threat with the magic element- charisma- that will take him far. I’ll be cheering for him as he continues his journey.

  • He’s got so much talent and passion.. Jay Park is one of the most focused and hard working singer+dancer alive.. his performance is a perfection.. JYPE couldn’t really bring his talen to shine..hope more people regconize his talent..

    thanks for writting this article~

  • I’ve followed Jay’s music even before 2PM (although not very consistently haha..also took me forever to realize 2PM’s Jaebum was Jay Park when I first got into 2PM…slow), and I’m not gunna stop now~~ ^^.

    Jay, gunna support you forever~~.

  • “I think this is just the beginning for Jay Park. If any Asian artist can make the difficult “crossover” to the American music entertainment market, I think he could be the one. He already has a big international fan base, and he is living proof of the power of social media.”
    I find this to be extremely true. If Jay can’t make it in to the American music entertainment, who can?

  • I hope more ppl get a chance to see his performance on stage.. his performance used to be a combination of singing rapping, acrobats,etc. he never went off key, or lost his charm while doing all the difficult chreagraphy.. it was so mezmerising. he sort of lost his color when he became a part of 2pm, but hope he continues to pursue his dream, and become a real star in the states.. we will be here to consume whatever that comes out w/ his name on..

    whover reads this, sign Jay Park.. you will be so rich..he’s got more marketing potential than anyone could imagine.

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