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Report: 82% of U.S. Households Will Have HDTV Sets by 2010

Authored by admin on November 10, 2005 - 8:48am.
Monterey, Calif. - Some 377 million HDTV sets will be sold to U.S. consumers by 2015, and 82% of all U.S. households will have one by 2010, according to a report from market research firm Kagan Research. The firm projects that 9.1 million HDTV sets will be sold in the U.S. in 2005, up from 5.6 million in 2004 and 3.4 million in 2003. "At the end of 2004, there were 11 million HD households; each owning an average of 1.2 HD sets," said Kagan Research associate Patrick Johnson. "We project the average price of an HD set will decline some 38% by 2010, reducing the average price to $1,139. Rapid price declines, coupled with increasing levels of HD programming will drive the number of HD households to nearly 97 million in 2010, penetrating more than 82% of total television households." Kagan also estimated that subscribers to cable HDTV programming services will grow from 3.8 million in 2005 to over 30 million by 2010, when satellite HDTV subscribers will number 18 million.
http://www.kagan.com/HDTV/110905



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