Peter Krasilovsky's blog

What Does Schneider Mean for Yahoo Local?

Authored by Peter Krasilovsky on September 15, 2006 - 6:09am.

Yahoo has appointed former Knight Ridder Digital Head Hilary Schneider as Senior Vice President of Marketplaces, a newly formed unit including Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping & Auctions, Travel and Yellow Pages. Schneider’s arrival means that Yahoo Local GM Paul Levine, who oversees Maps, Yellow Pages, city guide and classifieds (as well as Real Estate), will now have two people to report to: Schneider and Sr. VP Jeff Weiner.

Getting Paranoid About Google’s Move Into Coupons

Authored by Peter Krasilovsky on August 16, 2006 - 6:04am.

There’s a little summertime hysteria going on about Google’s progressive move to include local coupons in Google Maps. Jeff Jarvis goes so far as to say “this is a stake in the heart of local newspapers,” whose only hope has been to go hyperlocal via targeted promotions. Donna Bogatin, referencing an earlier post she did on Google’s ecommerce payment system, says that “Google has officially launched its ecommerce payment service with a predatory pricing model to lock in its advertisers, increase advertiser spend with Google and attract new Google advertiser customers.”