It’s Official – Google Buys YouTube for $1.65 Billion

Authored by Robert Spears on October 9, 2006 - 9:55am.

Google announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Following the acquisition, YouTube will continue to operate independently while applying versus solutions from Google - e.g. search, textual ad serving, video ad serving, copyright technology, etc.

DMW Analysis:
Analysis: Is Google’s $1.65 Billion Offer Too Low for YouTube? - UPDATED
Online Poll:
At $1.65 Billion, did YouTube sell too low?

My quick take-aways from the conference call:
What Google brings to the table:
Ad-serving technology
Search technology
Copyright technology (helping content owners find and manage their content)
Innovation & Smarts
Stock/Money/Power/etc.
What YouTube brings to the table:
Proven success in social networking space
Huge Audience
Ease-of-use and dedication to the user (like Google)
Huge inventory for serving video ads
Similar philosophy toward content owners & copyright
Bottom Line:
Together Google and YouTube want to help usher in the online video revolution and provide the most entertaining online experience - as Chad Hurely stated during the conference call - "users are now in control...they decide what rises to the top..."

Google's Press Release:
http://www.google.com/press/pressrel/google_youtube.html
Link to Conference Call:
http://investor.google.com/webcast.html

Comments

google youtube

Submitted by synthetron (not verified) on October 9, 2006 - 1:19pm.

Please join us in the collaboratively filtered realtime discussion: TOPIC: google youtube START TIME: 2006-10-10 , 00:00 CEST (Brussels, Paris, Rome, Madrid, Stockholm). 2006-09-10 , 23:00 BST (London, Dublin, Lisbon). 2006-09-10 , 18:00 EDT (New York, Detroit, Toronto, Montreal). 2006-09-10 , 15:00 PDT (Vancouver, Los Angeles, Tijuana, Yukon). TO JOIN: go to the following url: https://www.synthetron.com/account/tag/conversation/googleyoutube Confirm [yes] to the security warning and follow the instructions. (In some companies a proxy login dialog box will appear. You then need to type your company internet username and password). YOU NEED: A Java plugin installed on your browser.