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Rohit Bhargava: Why Marketing to Millennials is not Impossible

Authored by Robert Spears on June 26, 2006 - 8:49pm.
Here are Rohit Bhargava's reflections on the Millennials panel he participated on at last week's Digital Media Conference. A key point he makes is that this generation is not adverse to marketing, as some assume, but in fact they regularly seek relevant marketing information, that is not interrupting.

http://rohitbhargava.typepad.com/weblog/2006/06/why_marketing_t.html
http://rohitbhargava.typepad.com/about.html
tags: Internet | Marketing | Advertising | DMC2006 | Millennials |



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