Second Lifer to Build Virtual World in Real World NY Storefront Window

Authored by Rohit Bhargava on October 11, 2006 - 9:48am.

I2m_intel_live_without_1 In one of the more interesting campaigns to come out of Ogilvy PR's Digital Influence team yet, we (Ogilvy PR) are helping Intel to launch a stunt during the Digital Life event which will place one of the top builders from Second Life, Versu Richelieu, in a storefront window in Manhattan (on 39th and 5th) for 72 hours.  We are working with Millions of Us to pull this together. We will be creating a real time event where Versu will be building something (it's still a mystery) in the virtual world and have a live feed so people can watch her doing it, either in the virtual world or the real world.  You can view the live feed at www.nyclivewindow.com starting Thursday.  At the end of the 72 hours will be a great twist and along the way she will be collaborating with other builders (including Robbie Dingo), Second Life residents, and anyone else who decides to stop by.

Note: This post originally appeared on my blog, Influential Interactive Marketing. My bio can be viewed here.



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Add image
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br><p> <b> <i> <img> <hr>
  • Images can be added to this post.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.