register |
login
| search members submit a classified | request a media kit
connecting people & knowledge
Breaking Digital Marketing NewsYahoo Japan Dumps Microsoft, Signs Search Deal With GoogleAuthored by Mark Hefflinger on July 27, 2010 - 8:29am.
 Sunnyvale, Calif. - Yahoo Japan, a joint venture between the
company and Softbank, has signed a deal to switch from using Microsoft's (NASD: MSFT) search
results to Google's (NASD: GOOG), All Things D reported. Under the terms, Yahoo Japan will use
Google's search results, in addition to Google's search ad technology platform.
USC Survey Finds 0% of Internet Users Would Pay for TwitterAuthored by Mark Hefflinger on July 26, 2010 - 9:03am.
 Los Angeles - A new study from the Center for Digital Future
at USC's Annenberg School for Communication & Journalism found that 49% of
respondents have used free micro-blog sites like Twitter -- but 0% of those
polled said they would pay to use Twitter. "Such an extreme finding that
produced a zero response underscores the difficulty of getting Internet users
to pay for anything that they already receive for free," said Jeffrey
Cole, the center's director.
tags: Advertising | Social Networking | Reports | Publishing | Research | Twitter | Center for Digital Future |
Bandcamp Artist Sells $15K of Music, Merch in 90 SecondsAuthored by Mark Hefflinger on July 23, 2010 - 6:56am.
 Los Angeles - Independent recording artist Amanda Palmer sold
$15,000 worth of music and merchandise in 90 seconds on Tuesday via DIY Web
store Bandcamp, Billboard reported. Palmer, who also plays in indie duo the
Dresden Dolls, sold 4,000 copies of a digital EP entitled, "Amanda Palmer
Performs the Popular Hits of Radiohead on her Magical Ukelele."
Kanye West Joins Twitter, Does Silicon Valley Promo PushAuthored by Mark Hefflinger on July 29, 2010 - 12:33pm.
New York - One-time Twitter "hater" Kanye West has
joined the service, in the midst of a promotional push for his forthcoming
album that saw him drop into the offices of both that company and Facebook this
week, according to reports. West had previously blogged that "Everything
that Twitter offers, I need less of," and wrote of his eschewing of the
service that, "I ONLY BLOG 5 PER CENT OF WHAT I'M UP TO IN THE FIRST PLACE.
I'M ACTUALLY SLOW DELIVERING CONTENT BECAUSE I'M TOO BUSY ACTUALLY BEING
CREATIVE MOST OF THE TIME."
Report: Mobile Location Services Not Ripe for Marketers YetAuthored by Mark Hefflinger on July 28, 2010 - 9:15am.
Cambridge, Mass. - Just 4 in 100 online adults has ever used
a location-based mobile service like Foursquare, Gowalla or Loopt, and only 1%
of these people "check-in" on such services more than once a week,
according to a report from market research firm Forrester.
tags: Mobile | Marketing | Advertising | Reports | Forrester Research | Research | Gowalla | Foursquare |
Yahoo: comScore Underreported June Page View, Duration MetricsAuthored by Mark Hefflinger on July 27, 2010 - 10:14am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) announced on Tuesday that Internet
audience measurement firm comScore underreported its U.S. page views for June by
more than one billion, and its duration metrics by more than 850 million
minutes. The corrected numbers mean Yahoo page views were down 4.7% in June,
rather than the 7.4% originally reported by comScore, and duration was down
4.3% rather than the reported 6.4%.
Knewco Secures $1.2 Million for In-Text Ad PlatformAuthored by Mark Hefflinger on July 27, 2010 - 7:51am.
Bethesda, Md. - Knewco, a developer of in-text advertising
technology aimed at helping advertisers more accurately target potential
clients, has raised $1.2 million in a new round of equity funding, according to
a filing with the Securities and Exchange Commission (SEC).
Blog Ad Network BuzzLogic Raises $8.8 MillionAuthored by Mark Hefflinger on July 27, 2010 - 6:32am.
San Francisco - BuzzLogic, the operator of a blog ad network
and provider of conversational media marketing services, announced on Tuesday
that it has raised $8.8 million in a second round of funding.
tags: Deals | VC | Marketing | Advertising | Blogs | Publishing | BuzzLogic | Ackerley Partners | Adams Capital Management |
Digital Ad Firm Eyeblaster Files for $92 Million IPOAuthored by Mark Hefflinger on July 26, 2010 - 7:28am.
New York - Eyeblaster, a provider of digital advertising and
marketing services, said on Monday that it now plans to raise up to $92 million
in an initial public offering (IPO) of shares, PaidContent reported, citing a regulatory filing.
Glam Media to Acquire AdPortal, Launch Self-Service PlatformAuthored by Mark Hefflinger on July 23, 2010 - 7:13am.
New York - Glam Media, the operator of a network of
female-focused blogs and a complementary ad network, announced on Friday that it
will acquire AdPortal, a developer of advertising technology for publishers.
TurnHere Lands $3 Million for Web Video, Ad ProductionAuthored by Mark Hefflinger on July 23, 2010 - 6:19am.
Emeryville, Calif. - TurnHere, a provider of Web video
production and online advertising services for businesses, has raised $3
million in new venture capital financing, PEHub.com reported, citing a
regulatory filing.
BigChampagne Debuts Cross-Media "Ultimate Chart" for MusicAuthored by Mark Hefflinger on July 21, 2010 - 11:48am.
Los Angeles - Media measurement firm BigChampagne has
introduced the Ultimate Chart -- a weekly list of top songs and artists based
on data from traditional metrics, like sales and broadcast radio play, and
newer indicators like Internet video and radio streams. The Ultimate Chart
generates an artist's score based on sales; broadcast; watching and listening;
and fans, friends and followers. The data is pulled from services including
iTunes, YouTube, Vevo, Clear Channel, Facebook, Rhapsody, Napster and Pandora.
Google's Lobbying Spending Rises 41% in Second QuarterAuthored by Mark Hefflinger on July 21, 2010 - 8:48am.
Washington - Internet giant Google (NASD: GOOG) spent $1.34 million on
federal lobbying during the second quarter, up 41% from the same period a year
ago, according to nonprofit consumer advocacy organization Consumer Watchdog.
Google Leads $5.75M Round for Trada Paid Search MarketplaceAuthored by Mark Hefflinger on July 21, 2010 - 7:11am.
Boulder, Colo. - Trada, the developer of a paid search
advertising marketplace, announced on Wednesday that it has closed a $5.75
million third round of financing, led by Google Ventures.
Pixazza Raises $12 Million for Commerce-Enabled Web ImagesAuthored by Mark Hefflinger on July 20, 2010 - 6:44am.
Mountain View, Calif. - Pixazza, a developer of
commerce-enabled Web images, has raised $12 million in its second round of
financing, led by Shasta Ventures.
tags: Deals | VC | Marketing | Images | Shasta Ventures | August Capital | Google Ventures | Pixazza | CMEA Capital |
Compass Labs Gets $5 Million for Targeted Social AdsAuthored by Mark Hefflinger on July 19, 2010 - 6:01am.
San Jose, Calif. - Compass Labs, a provider of targeted
advertising on social networks, has raised $5 million in new financing,
TechCrunch reported.
tags: Deals | VC | Advertising | Social Networking | Twitter | New Enterprise Associates | Compass Labs | Triple Point Capital |
Yahoo, Gannett Strike Local Ad PartnershipAuthored by Mark Hefflinger on July 16, 2010 - 7:38am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Friday announced a local
advertising partnership with Gannett (NYSE: GCI), a publisher of 81 newspapers including
USA Today.
Apple Offers Free Bumpers to Remedy iPhone 4 Antenna IssueAuthored by Mark Hefflinger on July 16, 2010 - 6:29am.
 San Francisco - Apple (NASD: AAPL) CEO Steve Jobs addressed growing
concerns over iPhone 4 antenna reception issues at an hastily arranged press
conference on Friday, pledging to provide any upset consumers a free $29
"bumper" case that's said to alleviate reception woes. "We would
love to answer your questions today," Jobs told reporters at the outset of
the event, which was live blogged by CNET News.com and came at the end of a
week where Consumer Reports said after testing the iPhone 4 it couldn't
recommend purchasing the device -- due to what it called a hardware glitch with
the exterior antenna.
BBC.com to Localize Content for U.S. Audience, AdvertisersAuthored by Mark Hefflinger on July 15, 2010 - 9:47am.
London - The BBC has begun using geo-location technology to
present a customized version of its website to U.S. and other overseas
visitors, in a bid to attract local advertising dollars. BBC .com launched a
new D.C. news bureau, while the TV section of the site now directs U.S. and
other North American visitors to the BBC's 12 international channels. BBC.com
is drawing 17.4 million monthly unique visitors from the U.S., and 57.8 million
globally, according to comScore.
Disney First Brand Partner for Twitter @earlybird DealsAuthored by Mark Hefflinger on July 14, 2010 - 10:43am.
San Francisco - Twitter has launched the first
implementation of its new @earlybird marketing feature, partnering with Disney
to promote a buy one, get one free ticket deal for "The Sorcerer's Apprentice."
The company launched the @earlybird Twitter account to partner with brands and
provide Twitter-exclusive deals across entertainment, fashion, technology,
beauty, travel and other areas.
|
Upcoming DMW Events
September 21, 2010 | NYC nygamesconference.com 
October 6-7, 2010 | Los Angeles digitalmusicforum.com 
October 27, 2010 | San Francisco digitalmediaconference.com Events Calendar Submit a Speaker To receive event updates & announcements: 
DMW 100 Financial Index
NavigationUser loginAds |
Daily Newsletter and NetworkingLatest Top Stories
DMW Widget - Grab it and embed!Latest Briefly Noted
PollOur Sponsors
Other Ads |
Recent comments
2 days 22 hours ago
2 days 22 hours ago
3 days 1 hour ago
3 days 2 hours ago
3 days 2 hours ago
3 days 2 hours ago
3 days 22 hours ago
3 days 22 hours ago
3 days 22 hours ago
4 days 2 hours ago