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Breaking Digital Marketing NewsTiVo: Super Bowl More Engaging than Ads; Doritos is Top SpotAuthored by Mark Hefflinger on February 9, 2010 - 10:30am.
Alviso, Calif. - TiVo (NASD: TIVO) reports that the top five
moments during Sunday's Super Bowl broadcast that users of its digital video
recorders rewound to watch again were all from the game itself, as opposed to
the commercials.
MySpace Music Testing Audio AdsAuthored by Mark Hefflinger on February 8, 2010 - 1:03pm.
Los Angeles
- MySpace Music, the joint venture between the News Corp.-owned (NYSE: NWS) social network
and the major record labels, is testing 30-second audio ads that users must
listen to before they can access free song streams, the Associated Press
reported. The ads "are timed so that a user can listen to up to 100 songs
on a playlist or to a full album with just a single interruption after the
first song," AP reports. The company is working with TargetSpot to sell
the audio ads.
Facebook Dumps Microsoft for Display Ads; Expands Search DealAuthored by Mark Hefflinger on February 5, 2010 - 10:16am.
Redmond,
Wash. - Microsoft announced on
Friday that it will no longer sell display ads on Facebook, while it has
expanded its search advertising partnership with the online social network.
Spotify: U.S. Launch Within 60 Days; Music Discovery UpgradedAuthored by Mark Hefflinger on February 3, 2010 - 10:47am.
London - Spotify, the ad-supported
European streaming music service, is set to launch in the U.S. in one or two month's time, CEO Daniel Ek
said at a music conference in Los
Angeles, Billboard reported. Ek also said that the
company is adding "a few thousand" paying subscribers a day in Europe to the premium, ad-free version of its service.
The company said separately in a press release on Wednesday that it has updated
its artist discovery feature, and now includes its own "cross-referencing
data collected over millions of users listening hours to power
recommendations." Spotify's recommendations were previously created using
tagging data provided by AllMusic.
AOL Posts $1.4M Profit in First Earnings Report Since Spin-offAuthored by Mark Hefflinger on February 3, 2010 - 9:18am.
New York
- In its first quarterly filing since splitting with former parent Time Warner (NYSE: TWX),
AOL (NYSE: AOL) on Wednesday posted a fourth-quarter profit of $1.4 million.
Online Video Ad Network BrightRoll Raises $10 MillionAuthored by Mark Hefflinger on February 3, 2010 - 7:11am.
San Francisco
- BrightRoll, an online video advertising network, announced on Wednesday that
it has raised $10 million in third round financing, led by Scale Venture
Partners.
tags: Deals | VC | Video | Advertising | BrightRoll | Scale Venture Partners | True Ventures | KPG Ventures | Adams Street Capital |
Reuters, News Distribution Network Offer Video News ServiceAuthored by Mark Hefflinger on February 2, 2010 - 12:12pm.
New York - Newsgathering
agency Reuters announced on Tuesday that it has partnered with News
Distribution Network on a video news platform for U.S. newspapers, magazines and
radio stations. The service will deliver licensed news video from partners
including CBS News and E! Entertainment to Reuters customers at no extra
charge. Revenue from advertising will be shared between Reuters, NDN and the content
providers.
Women-Focused Network Glam Media Raises $50 MillionAuthored by Mark Hefflinger on February 2, 2010 - 9:41am.
New York
- Glam Media, a publisher of women-focused websites and operator of a
corresponding ad network, announced on Tuesday that it has raised $50 million
in a fifth round of funding, led by Aeris Capital.
tags: Deals | VC | Advertising | Publishing | Glam Media | Aeris Capital | Hubert Burda Media | Mizuho Capital |
Bravo TV Teams with Foursquare on Location-based GameAuthored by Mark Hefflinger on February 1, 2010 - 11:40am.
New York
- NBC Universal's Bravo TV network has partnered with location-based social
network and reviews service Foursquare, with Bravo to offer Foursquare users game
"badges" for visiting locations seen on Bravo's programs. Bravo will
promote the Foursquare service and the 500 Bravo-specific locations in on-air
segments, and plans to offer a sweepstakes and other awards to entice users to
play the game on Foursquare.
Brand Affinity Technologies Acquires BeelyaAuthored by Mark Hefflinger on February 1, 2010 - 8:13am.
Irvine, Calif. - Brand Affinity Technologies (BAT), a
service that offers to help athletes and celebrities gain endorsement marketing
deals, has acquired Beelya, a creator of authentic virtual sports collectibles.
tags: Deals | Sports | Marketing | Advertising | Acquisitions | Brand Affinity Technologies | Beelya |
BlueKai Gets $21 Million for Online Ad Data ExchangeAuthored by Mark Hefflinger on February 1, 2010 - 7:28am.
Seattle
- BlueKai, a provider of data related to online advertising for marketers, ad
networks and publishers, has raised $21 million in a third round of funding,
led by GGV Capital.
Local Online Ad Firm Yodle Raises $10 MillionAuthored by Mark Hefflinger on February 1, 2010 - 7:21am.
New York
- Yodle, a provider of local online advertising and lead generation services,
announced on Monday that it has closed a $10 million, fourth round of
financing, led by JAFCO Ventures.
tags: Deals | VC | Advertising | Draper Fisher Jurvetson | Bessemer Venture Partners | JAFCO Ventures | Yodle | Draper Fisher Jurvetson Growth |
Ad Network Martini Media Acquires Decision Maker MediaAuthored by Mark Hefflinger on January 28, 2010 - 6:57am.
San Francisco
- Martini Media, an online ad network targeting affluent consumers, announced
on Thursday that it has acquired Decision Maker Media (DMM), a vertical media
platform that courts business decision-makers.
ClearSaleing Raises $1.7 Million for Advertising AnalyticsAuthored by Mark Hefflinger on January 27, 2010 - 8:11am.
Columbus,
Ohio - ClearSaleing, a provider of
online advertising analytics services, has raised $1.7 million in its third
round of funding from NCT Ventures Fund I.
Coalition for Innovative Media Measurement Adds MembersAuthored by Mark Hefflinger on January 26, 2010 - 12:23pm.
New York
- The Coalition for Innovative Media Measurement (CIMM), a group aiming to develop
new audience measurement techniques for TV and cross-platform video, announced
that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the
group. Among CIMM's first initiatives is set-top box measurement, and the group
is embarking to establish a common "STB Lexicon" for analyzing and
processing set-top box measurement. Existing CIMM members include AT&T,
CBS, Carat, Discovery, GroupM, NBC Universal, News Corp., Omnicom, Publicis,
Time Warner and Disney.
Google Cyber Attacks Sought Targets via Social NetworksAuthored by Mark Hefflinger on January 26, 2010 - 8:44am.
Beijing - Those who conducted
the recent cyber attacks against Google (NASD: GOOG) in China first sourced employees on
social networks to identify their friends, and then pose as those friends in a
bid to get the employees to click on a malware link, the Financial Times
reported.
IgnitAd Gets Seed Funding for Online Ad OptimizationAuthored by Mark Hefflinger on January 26, 2010 - 7:29am.
Jerusalem,
Israel -
IgnitAd, a provider of online ad optimization services, announced on Tuesday
that it has raised an undisclosed sum of seed funding, from DFJ Tamir Fishman
Ventures and Jerusalem Venture Partners' JVP Media Studio.
SoundCloud, Hype Machine Team to Serve Music to BloggersAuthored by Mark Hefflinger on January 25, 2010 - 12:25pm.
London
- SoundCloud, the provider of a music distribution platform for labels and
artists, on Monday announced a partnership with music blog aggregator The Hype
Machine. The deal will allow artists and labels to serve tracks directly to
bloggers through SoundCloud, via embeddable SoundCloud players on their sites. The
Hype Machine will detect these players across blogs that it aggregates, and
allow tracks to be streamed on its own site. Artists and labels will then also be
able to access data on the music, including number of plays and which blogs
picked up their tracks. Initial partners include Domino Records and artists
including Massive Attack.
INgrooves Adds E-books, Printed Media to Distribution PlatformAuthored by Mark Hefflinger on January 25, 2010 - 8:04am.
San Francisco
- Looking to capitalize on the nascent e-book market, digital music and video distribution
firm INgrooves announced on Monday the launch of a new e-book and printed media
division.
Hello Music Gets $4 Million for Web A&R ServiceAuthored by Mark Hefflinger on January 22, 2010 - 7:32am.
Cannes, France - Hello Music, a new
Web-based talent discovery service for musical artists, announced on Friday that
it has raised $4 million in funding from KVG Partners.
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