Cable

Marketing Manager, Broadband Services - DIRECTV - El Segundo, CA

Authored by dmw on October 3, 2006 - 8:53am.

Will assist in the launch of DIRECTV’s newly branded high-speed wireless internet/broadband products and services through developing and implementing marketing and customer experience programs and initiatives. Will execute direct to consumer promotions/advertising for both acquisition and current customer marketing programs and work closely with broadband partners to implement initiatives as part of a bundled services strategy. In addition, will partner with multiple DIRECTV departments, such as Customer Care and Sales, to ensure a consistent and positive consumer experience throughout the entire sales, service and support process.

Discovery Communications Launches Daily Video Webcasts

Authored by Mark Hefflinger on July 20, 2006 - 12:44pm.

Silver Spring, Md. - Discovery Communications on Thursday announced the launch of a Discovery News service that will provide daily video webcasts on topics related to science, nature, health and travel. The site's first scoop was news of paleontologist Jack Horner's discovery of a baby triceratops skull in Montana. In addition to the video news webcasts, Discovery's new media initiatives include Discovery Mobile, a 24-hour mobile programming network designed specifically for portable platforms, set to launch in the third quarter of 2006.