Marketing

Analysis: Social Networks Have An Increasing Influence on Brands

Authored by Robin Goad on September 6, 2007 - 8:26am.

There are many differing opinions as to the impact – positive or negative – of social networks on other sites, and a couple of recent examples provide some insight from either side of the fence. One positive side there was the news from Cadbury’s that it was re-introducing the Wispa bar following an online campaign. According to Pixelblog, over 14,000 people signed up to the various ‘bring back Wispa’ Facebook groups.

classifieds tags: Internet | Marketing | Social Networking | Europe | UGC | UK | Facebook | HSBC | Cadbury's |

Manager of Latin Marketing/Digital - Universal Music Group - Universal City, CA

Authored by dmw on June 5, 2007 - 2:02pm.
Universal Music Group is seeking a Manager of Latin Marketing/Digital for the Universal City, CA office.
classifieds tags: Jobs | Music | Marketing | CA | Universal | Classifieds | Universal City |

Manager of Marketing/Digital - Universal Music Group - Universal City, CA

Authored by dmw on June 5, 2007 - 1:51pm.
Universal Music Group Distribution (UMGD) is seeking a Manager of Marketing/Digital for the Universal City, CA office.
classifieds tags: Jobs | Music | Marketing | CA | Universal | Classifieds | Universal City |

Marketing Coordinator - Universal Music Group - Universal City, CA

Authored by dmw on June 5, 2007 - 1:48pm.
Universal Music Group Distribution (UMGD) is currently seeking a Marketing Coordinator for the Universal City, CA location.
classifieds tags: Jobs | Music | Marketing | CA | Universal | Classifieds | Universal City |

Director of Marketing - Sulake Inc. - Santa Monica, CA

Authored by dmw on March 19, 2007 - 4:54pm.
Sulake Inc. is a world leader in online interactive teen gaming.

Business Development Manager, Director - imeem - San Francisco, CA

Authored by dmw on March 19, 2007 - 7:56am.

Imeem.com, an innovative and fast-paced internet media company in San Francisco, is looking for a Business Development Manager.

Senior Marketing Manager, Online, B2C - @HIRE - South San Francisco, CA

Authored by dmw on January 12, 2007 - 1:26pm.
Our SF Bay Area Peninsula software start-up is a leader in mobile content management. Their client list includes large internet companies and operators (carriers) spanning the globe with their revolutionary Business to Consumer product. This Senior Marketing Manager will be responsible for building the B2C website from ground zero.
classifieds tags: Jobs | Internet | Mobile | Marketing | Manager | Marketing Manager | Bay Area | @HIRE | B2C |

Online Marketing Director: Audience Development and Retention – Future US – South San Francisco, CA

Authored by dmw on January 10, 2007 - 3:04pm.
The Online Marketing Director will develop and oversee online marketing programs (e.g. audience development and retention) for Future US’s online products including GamesRadar.com, FutureSnowboarding.com and Maclife.com. The Online Marketing Director will be a major stakeholder on the Internet management team. Future will be launching and re-launching several online properties in 2007. This is an excellent opportunity to be part of a growing business unit in an established media company at an exciting time.

 

Senior Sales and Marketing Positions - Mediaport - Salt Lake, Utah

Authored by dmw on December 14, 2006 - 8:45am.
Mediaport, the digital retail entertainment solution, is a fast growing company that is adding Senior Marketing and Senior Sales Team Members. We offer entertainment downloads via kiosks to all digital devices. We have major customers and are growing quickly. Marketers who have a strong retail and media background with at least 5 years of experience and great results should apply. Sales team members should be able to come prepared to bring strong relationships with retailers and understand media mass market sales. Compensation will match experience.

Senior Brand Manager, Games – Sony Online Entertainment – San Diego, CA

Authored by dmw on December 13, 2006 - 1:13pm.
Sony Online Entertainment (SOE), a recognized worldwide leader in massively multiplayer online games is searching for a Senior Brand Manager to join their team in San Diego, CA. The Sr. Brand Manager will lead the development of the brand strategy and execute of all marketing activities related to assigned brands. This includes development of the strategic brand and SKU plans (product positioning, target market, category & competitive analysis, pricing analysis, product lifecycle management, marketing tactics and allocation of marketing budget).
classifieds tags: Jobs | San Diego | Games | Marketing | Brand Manager | Sony | SOE |

Sr. Director, Marketing Operations - XM Satellite Radio – New York, NY

Authored by dmw on November 1, 2006 - 7:46am.
Responsible for daily operations and support for the sales and marketing team including IT development, consumer promotion operations, rebate operations, warehousing and fulfillment. Provide continuous infrastructure and process management for partner marketing programs, with special emphasis on automotive partners. Develop and manage the consumer rebate programs and associated vendors. Forge and maintain relationships with key corporate partners to ensure the continued success of XM programs. For more information and to apply, click here.
classifieds tags: Director | Marketing | New York | Radio | XM Radio | Satellite | Audio |

Campus Marketing Manager - Cdigix - Nationwide

Authored by dmw on October 30, 2006 - 7:43am.
Are you a full-time college student with a passion for music? Are you a people person full of energy, looking to have a fun and fulfilling job while at school? Then sign-up today for the Campus Marketing Manager position at your school! We pay $10 an hour and ask for 30-40 work hours a month. This is NOT an "internship" where you get to do grunt work for all the executives at a company. Actually, we'd like you to build a national brand on your campus. If you are interested, please email careers@cdigix.com and specify your school, year in school, and attach your resume and cover letter in either a .pdf or .doc file.
classifieds tags: Jobs | Music | Marketing | Cdigix | College | Part Time | Nationwide |

Technical Marketing Manager - SanDisk - Milpitas, CA

Authored by dmw on October 30, 2006 - 7:42am.
This role is responsible for identifying new design opportunities, applications, and partnerships to drive usage of cards in the mobile/handset market. The position involves creating and delivering documentation, presentations, white papers and other collateral necessary to establish SanDisk as the leader in the handset market for Flash-based mass storage. This position requires a Bachelors or Masters degree in Electrical Engineering or equivalent with a minimum of 5 years experience in Technical Marketing and/or Technical Consulting. For more information and to apply, click here. Reference Req# 486-6-004
classifieds tags: Jobs | Tech | Marketing | Bay Area | SanDisk |

Mobile Product Manager – New Motion – Irvine or Los Angeles, CA

Authored by dmw on October 10, 2006 - 12:10pm.
New Motion, Inc. is one of the fastest growing direct-to-consumer mobile entertainment companies in the U.S.  The Product Manager will be responsibility for developing and managing the product offerings in a specific channel (e.g. Sports, Entertainment, Lifestyle, etc).  This position is geared towards individuals with an entrepreneurial mindset and the desire to run their own show. The ideal candidate will possess the ability to create a business strategy, clearly illustrate that strategy to upper management, and then execute on the plan. This individual will also be an integral part and interface with other departments within the organization to create the end-product marketed and sold to consumers. When applicable, this individual will be client facing, working with Intellectual Property owners on a day-to-day basis and evangelizing the brand/product internally.

Online Search Manager – New Motion – Irvine or Los Angeles, CA

Authored by dmw on October 10, 2006 - 11:21am.
New Motion, Inc. is one of the fastest growing direct-to-consumer mobile content providers in the U.S.  The Online Search Manager is a key player in managing the success of our products by managing and optimizing search results across all search engines.  Responsibilities will include: analyzing our website and competitor sites; making recommendations; and managing execution. Understanding of online search and the wireless industry is important.

Client Services Executive – Beck Media & Marketing - Los Angeles, CA

Authored by dmw on October 5, 2006 - 12:10pm.
Beck Media & Marketing, a growing entertainment technology PR agency, seeks PR talent with 2+ years of agency or in-house public relations experience. Successful candidates will have technology experience, plus solid writing and media relations skills. Demonstrated success pitching media required. Position deals with TV, Emerging Media, Mobile and Web Services client base. Principals only.
classifieds tags: Jobs | Tech | Entertainment | Marketing | Los Angeles | PR | Beck Media |

Marketing Manager, Broadband Services - DIRECTV - El Segundo, CA

Authored by dmw on October 3, 2006 - 8:53am.
Will assist in the launch of DIRECTV’s newly branded high-speed wireless internet/broadband products and services through developing and implementing marketing and customer experience programs and initiatives. Will execute direct to consumer promotions/advertising for both acquisition and current customer marketing programs and work closely with broadband partners to implement initiatives as part of a bundled services strategy. In addition, will partner with multiple DIRECTV departments, such as Customer Care and Sales, to ensure a consistent and positive consumer experience throughout the entire sales, service and support process.
classifieds tags: Jobs | Internet | Marketing | broadband | CA | Video | TV | Cable | Los Angeles | DIRECTV |

Director of Consumer & Affiliate Marketing – Exent Technologies – San Mateo, CA

Authored by dmw on October 2, 2006 - 8:25am.
Exent offers a Games-on-Demand private label or licensed technology service to many leading portals including Comcast, Verizon, Turner Broadcasting's GameTap, among others. The successful candidate will manage the merchandising and visual presentation of our growing list of partner sites, optimize online selling opportunities, execute online promotions with partners, forecast and analyze partner site performance. The individual will work closely with other members of the team to ensure the optimum customer shopping experience.
classifieds tags: Jobs | Director | Internet | Games | Marketing | Bay Area | Exent |

West Coast Sales Manager & Marketing Director – Inlet Technologies – Raleigh, NC

Authored by dmw on September 4, 2006 - 12:00pm.
Inlet Technologies, www.inlethd.com, provides world class encoding solutions in support of post production and video distribution. In addition, encoders and innovative application software are being developed for High Definition and Standard Definition in the area of video streaming and IPTV. Inlet needs a West Coast manager to grow the business and leverage key programmer and post relationships. In addition, Inlet is hiring a Director of Marketing to manage both strategy and marketing implementation across growing areas of new media. Send resume to: peter.cresse [AT] inlethd.com.
classifieds tags: Jobs | LA | SF | Marketing | CA | Sales | Video | Inlet Technologies | North Carolina | Raleigh |

Profile Your Customers, Cleanse Your CRM at 40 percent of Market Costs

Authored by dmw on September 4, 2006 - 11:50am.


Do you really know who your target audience is and who are the decision makers in this audience that impact your ability to sell? Sales teams spend more than 25 percent of their time prospecting - directly diluting the dollars spent on sales. Use SaleBuild to optimize your sales & marketing dollars! Our experienced Business Intelligence team can profile your prospects so your sales teams can effectively reach out to them, ramp quicker and compress your sales cycle. SaleBuild's methodology will cleanse your CRM, keeping it current and accurate. Keep your sales team on track. By you engaging our resources, we can help your sales team update and maintain your CRM. CRM Transcription Services Cost - $100 per salesperson per month. To learn how you can optimize your efforts, reduce costs and increase sales visit www.salebuild.com. Please contact us by email at salebuild[AT]techwiremedia.com or via phone at 888 281-9427.

classifieds tags: Services | SaleBuild | Marketing | Sales | CRM |