The Nintendo Wii was the most searched for product by UK Internet
shoppers during November. There were thirteen times as many UK Internet
searches for ‘nintendo wii’ sending traffic to the Hitwise Shopping and
Classifieds category as there were for ‘apple ipod’, and over twice as
many searches for ‘wii’ as for both ‘ipod’ and ‘iphone’. Despite
shortages of the popular console in the UK, the volume of searches for
‘nintendo wii’ has increased 158% since November 2006, while searches
for ‘wii’ have increased by 278%.
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