Robin Goad
The launch of Freesat, the free satellite TV service provided by the BBC and ITV in the UK, proved popular with online consumers during its launch week. UK Internet traffic to www.freesat.co.uk,
the service’s online homepage, increased by 627% between the weeks
ending May 3rd and May 10th, while UK Internet searches for the term
‘freesat’ increased by 752% over the same period, making it the fastest
moving search term in the UK last week.
The ‘virtual fashion game’ Miss Bimbo has picked up a lot of press - Google News UK
was the second ranked site receiving up traffic from the search term
‘miss bimbo’ last week. The website allows users to create a virtual
"bimbo" and compete against other players to earn “bimbo dollars” by
making her as attractive and famous as possible. The controversy
surrounds the activities the characters participate in, which range
from partying and purchasing new clothes, to breast enlargement and
weight loss using diet pills. The latter activity sparked so much
outrage that the site has now removed the functionality from the game.
Authored by Robin Goad on February 19, 2008 - 6:34am.
The Brit Awards take place tomorrow evening and there are three awards up for the public vote:
best British Breakthrough Act, best British Live Act, and best British
Single. The latter is tricky to analyze using search data, but I
thought I’d have a look at the first two. The chart below illustrates
weekly UK Internet searches for the five acts nominated for British
Breakthrough Act in the weeks since the nominations were announced.
Authored by Robin Goad on February 12, 2008 - 8:25am.
“Camden Town is burning down” claimed Amy Winehouse during her Grammy acceptance speech and, unfortunately, parts of it actually were.
The fire that ravaged through Camden Market at the weekend received a
lot of coverage in the press, and as a result searches for ‘camden’
increased by 250% last week. The top two destinations for searchers
were the Camden Lock Market homepage and the Camden local government
page, both of which experienced a significant spike in traffic on
Sunday.
Authored by Robin Goad on February 5, 2008 - 11:07am.
Following on Heather’s
post, I wanted to share some UK data on the proposed Yahoo! and
Microsoft deal. First up: webmail services, and as the chart below
illustrates, Microsoft has a dominant market share with its Hotmail
service. While Gmail (GoogleMail in the UK) has gained some traction,
its market share has been flat for the last few months. Last week the
combined market share of the Microsoft and Yahoo! services was 13 times
that of Google.
Authored by Robin Goad on January 29, 2008 - 9:49am.
UK Internet traffic to newspaper websites reached its highest level
in over two years last week off the back of a number of big news
stories. For the week ending 26 January 2008, 1.48% of all UK Internet
visits went to websites in Hitwise’s News and Media – Print category,
which includes the websites of national, local and international
newspapers, as well as print magazines and trade publications.
Authored by Robin Goad on January 28, 2008 - 6:48am.
LinkedIn is part social network, part jobs site. Facebook is the
fifth largest site in its upstream clickstream, and last year Sandra wrote
about the connections between the two websites. However, LinkedIn has a
different user profile to your average social network. It over
represents with two key Mosaic lifestyle groups: Group A – Symbols of
Success (people with rewarding careers who live in sought after
locations, affording luxuries and premium quality products) and Group E
– Urban Intelligence (young, single and mostly well-educated, these
people are cosmopolitan in tastes and liberal in attitudes).
Authored by Robin Goad on January 15, 2008 - 8:28am.
Facebook’s market share of UK internet visits to All Categories
increased to 2.01% in December. The social networking website accounted
for one in every fifty UK internet visits in the last month of 2007,
with its market share peaking on Christmas Day. As the chart below illustrates, Facebook’s market share has increased 10-fold over the past 12 months.
Authored by Robin Goad on January 10, 2008 - 7:47am.
UK Internet traffic to the BBC’s iPlayer website increased 14-fold between the week ending 8 December 2007 and the week ending 5 January. The online catch-up TV service
ranked as the 80th most visited website in the UK for the week ending 5
January 2008, having peaked at number 62 on New Year’s Day.
Authored by Robin Goad on December 21, 2007 - 5:07am.
There a just a few shopping days left before Christmas and many
people – most of them men - will be panicking about those last minute
gifts. Vouchers are always a popular option and
more people are searching for them than ever before. Whereas the
earlier post focused on viral discount vouchers, the aim here is to
understand search trends for more traditional gift vouchers.
Authored by Robin Goad on December 12, 2007 - 7:52am.
We came across this
interesting claim from John Lewis that it expects to sell more
electrical goods to women than men for the first time this Christmas.
In order to test their prediction, I looked at the demographics of our
Shopping and Classifieds – Appliances and Electronics category for the
last 4 weeks, as well as the same period over the last 4 years.
Authored by Robin Goad on December 5, 2007 - 7:54am.
The Nintendo Wii was the most searched for product by UK Internet
shoppers during November. There were thirteen times as many UK Internet
searches for ‘nintendo wii’ sending traffic to the Hitwise Shopping and
Classifieds category as there were for ‘apple ipod’, and over twice as
many searches for ‘wii’ as for both ‘ipod’ and ‘iphone’. Despite
shortages of the popular console in the UK, the volume of searches for
‘nintendo wii’ has increased 158% since November 2006, while searches
for ‘wii’ have increased by 278%.
Authored by Robin Goad on October 1, 2007 - 4:57am.
Following Friday's post on the top gadgets in the run up to Christmas, today I reveal the most searched for entertainment products. The most noticable trend is the massive increase in searches for entertainment downloads, which currently outstrip searches for CDs by a factor of 27 and DVDs by a factor of 13. Searches for downloads accounted for 35% of searches for entertainment products, almost double the amount for books, and five times more than games. Disney’s High School Musical franchise tops the list of entertainment products, followed by searches for the Halo 3 and Fifa 2008. Hip hop superstar Kanye West is the most popular musician, receiving over three times as many searches as his rival 50 Cent
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