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DMW Daily, November 5, 2008

Top Stories
o Bowing to Regulators, Google Drops Ad Deal with Yahoo
o FCC Approves Use of "White Spaces" for Wireless Broadband
o AOL Revenue Drops 17% in Third Quarter
o Report: U.K. Video Game Sales to Eclipse Music, Video This Year
o FCC Approves Sprint Nextel WiMax Deal with Clearwire
o AT&T Testing Bandwidth Cap for Broadband Subscribers
o Apple Names New Head of iPod, iPhone Engineering Teams
Opinion & Analysis
o Analysis: How Obama's Brand Helped Him To Win The Election
o Buzz Watch: Unpacking The "Pepsi 25" Social Media Rebranding Campaign
Briefly Noted
o Firefox Browser Market Share Hit 20% in October
o Warner Bros. to Offer New Release Films Digitally in China
o Sony, Universal Team on PS3 Game, Blu-ray Disc Kiosks
o Journey's "Don't Stop Believin'" Top-Selling Digital Catalog Song
o Big Stage Entertainment Debuts Animated 3D Avatar Tool
 Top Stories
o Bowing to Regulators, Google Drops Ad Deal with Yahoo 
Washington - Unable to appease federal regulators and advertisers concerned about its potential dominance of the web search market, Google on Wednesday pulled out of its online ad deal with rival Yahoo. [more..]
o FCC Approves Use of "White Spaces" for Wireless Broadband 
Washington - The Federal Communications Commission (FCC) voted on Tuesday to authorize the opening of unused portions of the broadcast spectrum to deliver wireless broadband Internet access. [more..]
o AOL Revenue Drops 17% in Third Quarter 
Dulles, Va. - Media giant Time Warner said on Wednesday that its AOL unit saw a 17% drop in revenue during the third quarter. [more..]
o Report: U.K. Video Game Sales to Eclipse Music, Video This Year 
London - Video games are set to generate more sales in the U.K. than music or video this year, the BBC reported, citing market research firm Verdict Research. [more..]
o FCC Approves Sprint Nextel WiMax Deal with Clearwire 
Reston, Va. - The Federal Communications Commission (FCC) voted 5-0 on Tuesday to allow Sprint Nextel to merge its new WiMax high speed wireless network with a similar network owned by Kirkland, Wash.-based Clearwire. [more..]
o AT&T Testing Bandwidth Cap for Broadband Subscribers 
San Antonio, Texas - AT&T has begun a test that will cap the amount of bandwidth its broadband customers may consume monthly before being charged for extra usage.
[more..]
o Apple Names New Head of iPod, iPhone Engineering Teams 
Cupertino, Calif. - Apple on Tuesday named Mark Papermaster as its senior vice president of devices hardware engineering. [more..]
 Opinion & Analysis
o Analysis: How Obama's Brand Helped Him To Win The Election 
Instead of taking a closed approach to his brand identity, the Obama campaign let people remix the brand for their own uses, blogs Rohit Bhargava. [more..]
o Buzz Watch: Unpacking The "Pepsi 25" Social Media Rebranding Campaign 
If I were Pepsi I would look at this effort and call it a successful experiment in engaging bloggers and hope to see many more such efforts from the brand, blogs Rohit Bhargava. [more..]
 Briefly Noted
o Firefox Browser Market Share Hit 20% in October 
Los Angeles - The open-source Mozilla Firefox browser claimed 20% of the total market for the first time in October, Webmonkey reported, citing data from browser usage tracking service Net Applications. [more..]
o Warner Bros. to Offer New Release Films Digitally in China 
London - Time Warner's Warner Bros. announced on Wednesday that it will be the first Hollywood studio to make its new release movies available digitally in China through video-on-demand services. [more..]
o Sony, Universal Team on PS3 Game, Blu-ray Disc Kiosks 
London - Sony Entertainment and Universal Pictures have partnered to stock vending machines in the U.K. with PlayStation 3 games and Blu-ray disc movies, Bit-Tech reports. [more..]
o Journey's "Don't Stop Believin'" Top-Selling Digital Catalog Song 
New York - Legacy Recordings announced on Wednesday that veteran rock band Journey's "Don't Stop Believin'" has become "the first catalog track in history to achieve online digital sales of more than 2 million units," according to SoundScan data. [more..]
o Big Stage Entertainment Debuts Animated 3D Avatar Tool 
Los Angeles - Big Stage Entertainment on Wednesday announced the official launch of its service that lets users create animated 3D avatars of themselves for posting on social network sites and other locations. [more..]