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DMW Daily, May 15, 2009

Top Stories
o Report: U.S. Video Game Sales Down 17% Again in April
o Google Loosens Restrictions on Trademarks in Web Ads
o Report: New York Times Mulling Fees for Online Content
o Hulu: Nielsen is Undercounting Our Site Visitors
o Shazam, Others Sued Over Music Identification Patent
o Take-Two Sues 3D Realms, Apogee Over "Duke Nukem" Game
o Report: Corporate CEO Turnover in April Lowest Since 2004
o Guitar Affair Debuts Online Boutique Guitar Rentals
Opinion & Analysis
o Untangling Your Brand: 4 Marketing Lessons From Lost
Briefly Noted
o Gannett to Take Tucson Citizen Newspaper Online-Only
o Major League Baseball Gets Patent on Locator Technology
o Activision Signs Voice Talent for "Transformers" Game
 Top Stories
o Report: U.S. Video Game Sales Down 17% Again in April 
Port Washington, N.Y. - U.S. video game sales were down 17% in April to $1.03 billion, the second decline in as many months for an industry that had previously shown resilience in the current economy, according to sales data compiled by market research firm NPD Group. [more..]
o Google Loosens Restrictions on Trademarks in Web Ads 
Mountain View, Calif. - Google this week changed its policy on allowing trademarks to be used as keywords in the text of ads on its Web advertising platform. [more..]
o Report: New York Times Mulling Fees for Online Content 
New York - The New York Times is considering two plans that would see readers charged for access to some of its online content, The New York Observer reported. [more..]
o Hulu: Nielsen is Undercounting Our Site Visitors 
New York - Hulu, the online video joint venture between News Corp., NBC Universal and Disney, has raised objections to methodologies used to count Web video views, as Internet audience measurement firms Nielsen Online and comScore counted 8.9 million and 42 million visitors to the site in March, respectively, The New York Times reported. [more..]
o Shazam, Others Sued Over Music Identification Patent 
London - Along with Apple and a host of other companies, Shazam, the U.K.-based developer of a popular music identification application, was sued for patent infringement this week by a company called Tune Hunter, CNET News.com reported. [more..]
o Take-Two Sues 3D Realms, Apogee Over "Duke Nukem" Game 
New York - Video game publisher Take-Two Interactive has filed suit against developers 3D Realms and Apogee Software, for failure to deliver the long-awaited PC game "Duke Nukem Forever," Bloomberg reports. [more..]
o Report: Corporate CEO Turnover in April Lowest Since 2004 
Chicago - Reinforcing a trend that has taken hold in recent months, just 78 corporate CEOs left their positions in April, the lowest monthly figure since Dec. 2004, according to a new report by outplacement consultancy Challenger, Gray & Christmas. [more..]
o Guitar Affair Debuts Online Boutique Guitar Rentals 
Dulles, Va. - Guitar Affair, an online service that provides guitars on a rental basis, on Friday announced the general availability of its offering, which has been in testing with limited customers since January. [more..]
 Opinion & Analysis
o Untangling Your Brand: 4 Marketing Lessons From Lost 
n/a
 Briefly Noted
o Gannett to Take Tucson Citizen Newspaper Online-Only 
McLean, Va. - Newspaper publisher Gannett announced on Friday that it will cease print publication of the Tucson Citizen. [more..]
o Major League Baseball Gets Patent on Locator Technology 
New York - Major League Baseball Advanced Media said this week that it has been granted a patent on its location determination technology. [more..]
o Activision Signs Voice Talent for "Transformers" Game 
Santa Monica, Calif. - Video game publisher Activision said on Friday that it has signed actors including Shia LeBeouf and Megan Fox to provide voice talent for the upcoming game adaptation of the upcoming film sequel, "Transformers: Revenge of the Fallen." [more..]