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Ad Serving Firm 24/7 Real Media Acquires Analytics Firm Insight First

Authored by Mark Hefflinger on January 22, 2003 - 5:21am.
New York -- 24/7 Real Media, a provider of ad serving technology, announced on Wednesday that it has acquired Insight First, a provider of Web analytics services. Financial terms of the transaction were not disclosed. New York-based Insight's marketing and sales analytics have been used by clients including MTV, Nickelodeon, VH1 and UAL Loyalty Services. 24/7 Real Media CEO David J. Moore said that the addition of Insight will help its advertiser customers "better understand and more effectively target their best Web customers." Insight founder and CEO Tony Schmitz will join 24/7 Real Media as chief technology officer.
http://biz.yahoo.com/bw/030122/222238_1.html
http://www.insightfirst.com
http://www.247realmedia.com
tags: Insight | 24/7 Real Media | Ad Serving | Analytics |



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