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Report: Fortune 500 Companies Advertising More Online

Authored by Mark Hefflinger on February 3, 2003 - 4:13am.
New York -- A greater number of Fortune 500 companies advertised online during the fourth quarter of 2002, signaling a possible break for the struggling medium, according to a report released on Monday by New York-based measurement firm Nielsen/NetRatings. A total of 286 Fortune 500 advertisers launched an online campaign during the last quarter of 2002, as compared to 270 the year prior, showing a six percent year-over-year increase. The most active Fortune 500 online advertisers for the period were Amazon.com, Estee Lauder, USA Interactive, SBC Communications and Barnes and Noble. "Fortune 500 advertising has grown steadily in the past year, as large traditional advertisers are discovering how the online medium can be used to reach desirable target audiences," said Charles Buchwalter, vice president of client analytics for Nielsen//NetRatings. "The stage is set for the Web's share of these companies' marketing budgets to increase throughout 2003." http://biz.yahoo.com/prnews/030203/sfm067_1.html
http://www.netratings.com
tags: Companies | Internet | Advertising | Reports |



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