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Overture to Distribute Paid Listings on Pop-Ups Delivered by Gator

Authored by Mark Hefflinger on April 7, 2003 - 3:06am.
Pasadena, Calif. -- Overture Services, a provider of pay-for-performance search listings, has signed a three-year agreement with Gator, a provider of online advertising services where pop-up ads for rival companies are served to visitors with the software installed while they are browsing. Under the deal, Overture's pay-for-performance search listings will now appear on the ads served by Search Scout, a new service offered by Gator that serves pop-under ads to users visiting search engines. Redwood City, Calif.-based Gator's controversial ad technology has drawn lawsuits from major publishers, who argued that serving ads for competitors' sites to users visiting their own sites unfairly steals advertising revenue.
http://www.overture.com
http://www.gator.com
tags: Pop-Ups | Overture | Gator |

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