Graphics Chipmaker Nvidia, Game Developer Electronic Arts Form Alliance

Authored by Mark Hefflinger on April 10, 2003 - 2:28am.
Santa Clara, Calif. -- Graphics chipmaker Nvidia on Thursday announced an alliance with independent video game developer Electronic Arts. The two companies will jointly produce 3D content for top-selling EA games and franchises, and implement Nvidia-specific features and special effects in several upcoming EA titles such as "Madden NFL Football 2004." As part of the agreement, PCs powered by Nvidia's graphics processors will be the preferred platform for EA's PC game developers. Santa Clara, Calif.-based Nvidia will also be given the rights to bundle certain EA titles for PC with Nvidia products and those of its partners.
http://biz.yahoo.com/prnews/030410/sfth034_1.html
http://www.nvidia.com
http://www.ea.com

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