Internet Metrics Firm ComScore Launches Search Engine Measurement Service

Authored by Mark Hefflinger on April 29, 2003 - 10:25am.

San Bruno, Calif. -- In another step in the constant bid to improve Internet metrics, comScore Networks, a provider of Internet audience measurement services, has launched a new system designed to measure consumer search queries across 25 major search engines and portals. The information will help search providers, marketers and financial analysts gain a deeper understanding of the sector. Previously, marketers gauged search activity using counts of "unique visitors" to search engines sites, or data reported by search providers themselves. omScore's system, however, will rely on information from a cross section of more than 1.5 million Internet users on its network.
http://www.comscore.com/press/release.asp?id=325