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Online Game Ad Software Developer Massive Inc. Raises $2.1 Million

Authored by Mark Hefflinger on September 30, 2003 - 9:32am.
New York -- Massive Incorporated, a developer of online video gaming software, announced on Tuesday that it has raised $2.1 million, in a round of venture capital financing led by Tobat Capital and Newlight Associates. The company's software allows video game publishers and developers to create new revenue streams and reduce game development costs by offering in-game advertising for online games developed for the PC, and other online-capable platforms like the Xbox and PlayStation 2. New York-based Massive will use the capital to expand research and development of its ad server that enables real-time rendering of advertisements in online games, and to market its latest game development tool, the Massive Test Box. 
http://www.massiveincorporated.com

tags: Games | Software | Massive | Raise |

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