Universal Pictures to Use Verance Audio Watermarking on All Films

Authored by Mark Hefflinger on October 14, 2003 - 4:24am.

Universal City, Calif. -- Universal Pictures announced on Tuesday that it has signed a multi-year agreement to use Verance Corporation's digital audio watermarking technology on all of its theatrical releases and DVD and VHS home video product, as well as pay-per-view, video-on-demand and free-to-air television broadcasts. The technology embeds inaudible data into a movie that provides content identification, forensic tracking and copy control information to Universal. Among other things, the watermark will allow the movie studio to track any potential piracy leaks back to their original source. "The security derived from the Verance watermark allows us to be more confident in the technology we use throughout all stages of product distribution," said Jerry Pierce, senior vice president of technology for Universal Pictures.
http://www.universalstudios.com
http://www.verance.com