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Yahoo Drops European Paid Search Partner Espotting for Overture

Authored by Mark Hefflinger on October 31, 2003 - 8:51am.
London -- Yahoo announced on Friday that it has replaced Espotting Media with Overture Services for the provision of ad-sponsored search links on its sites in the U.K. and other European countries. In a statement, Yahoo said that Overture's search results would be available on Yahoo's sites in the U.K., Ireland, France, Spain, Italy and Germany, effective immediately. Overture already enjoys similar partnerships with Wanadoo, Tiscali and Time Warner's AOL Europe division. Industry experts have expected the move since Yahoo's $1.6-billion acquisition of Overture three weeks ago.
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tags: Yahoo | European | Overture | Espotting |

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