Report: Online Advertising in Europe Set to Hit $1.2 Billion in 2005

Authored by Mark Hefflinger on November 25, 2003 - 6:54am.

London -- Online advertising will top $1.2 billion across Europe in 2005 as marketers increase their use of the Internet, according to a new report from Forrester Research. The report acknowledges that traditional methods of advertising, such as television commercials, newspaper ads and poster hoardings, still command the biggest slice of advertising budgets, but says that online advertising is the fastest growing medium. Online display spending -- which includes banner ads and sponsorships but not job ads -- will increase this year by 12.5% to $943 million, and by 2008 will have almost doubled to reach $1.67 billion.
http://biz.yahoo.com/bw/031124/245356_1.html
http://www.forrester.com/europe