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Wal-Mart Launches Test of $0.88 Digital Music Download Store

Authored by Mark Hefflinger on December 19, 2003 - 4:37am.
Bentonville, Ark. -- Retail giant Wal-Mart has launched a test version of a digital music download store on its website, which will undercut the current $0.99 industry pricing standard by offering individual tracks for $0.88 each. The company said the service was developed with Anderson Merchandisers, which supplies music to Wal-Mart and Walmart.com, and will feature "hundreds of thousands" of songs provided by Liquid Digital Media (formerly Liquid Audio), a provider of digital media fulfillment services acquired by Anderson in January. Tracks on the Walmart.com service will be available to PC users in Windows Media Audio (WMA) format, and will be burnable to CD and transferable to compatible portable devices. "With 64 percent of our customers online, we see digital music downloads as a natural extension of the music selection offered in Wal-Mart stores," said Kevin Swint, Walmart.com's senior category manager of entertainment media. http://biz.yahoo.com/rc/031218/retail_walmart_music_update_1.html  http://www.liquidaudio.com 
http://musicdownloads.walmart.com
tags: Downloads | Wal-Mart | Digital Music |



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