Web Search Advertising Firm Kanoodle Raises Funds

Authored by Mark Hefflinger on December 19, 2003 - 4:28am.

San Francisco -- Kanoodle, a provider of Internet search advertising, announced that it has raised an undisclosed amount in its first round of funding from Insight Venture Partners. The company also said that it hired a number of key executives from Sprinks, a Web search ad firm recently acquired by Google. San Francisco-based Kanoodle provides a commerce-oriented search engine for consumers, whose search results are populated by companies that have bid for placement on Kanoodle. The company said it will use the funds to launch a new business serving ads based on Internet content, and to expand its existing keyword advertising service.
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