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Disney, Microsoft Partner on Digital Media Initiatives

Authored by Mark Hefflinger on February 9, 2004 - 10:12am.
Redmond, Wash. -- Microsoft announced on Monday a multi-year agreement with The Walt Disney Company to collaborate on digital media initiatives that will center on securing the distribution of Disney content using Microsoft delivery technologies. The companies did not mention many specifics of the agreement, other than to note that Disney will license Microsoft Windows Media Digital Rights Management (DRM) technology. "With technologies now available to bring new experiences to consumers, including high-quality digital movies through a range of secure delivery methods, the time is right for a significant cooperative effort such as this one between Microsoft and Disney to help guide the industry," said Will Poole, senior vice president of Windows client business at Microsoft.
http://biz.yahoo.com/prnews/040209/nym114_1.html 
http://news.com.com/2100-1025_3-5155333.html

tags: Deals | Microsoft | Disney | Digital Media | Initiatives |

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