Search Engine Contextual Ad Developer Quigo Raises $5 Million

Authored by Mark Hefflinger on March 1, 2004 - 7:20am.

New York -- Quigo Technologies, a developer of search engine marketing technologies including contextual advertising solutions, announced on Monday that it has raised $5 million in its first round of funding, from Highland Capital Partners. In connection with the funding, Lycos founder Bob Davis, now with Highland Capital, will take a seat on Quigo's board of directors. New York-based Quigo's products AdSonar and FeedPoint are used by partners including Overture Services and AltaVista to provide publishers and advertisers with more precise methods of targeting consumers with the ads they place on Internet search engines. The company will use the funds to support growth and the continued research and development of its search and contextual advertising technologies.
http://www.quigo.com/press030104.htm