AOL to Offer Episode of WB's "Everwood" Morning After TV Airing

Authored by Mark Hefflinger on March 29, 2004 - 4:06am.

Dulles, Va. -- America Online said on Monday that for the first time, it will offer a full episode of a primetime TV show online the morning after it airs on television. The promotion, for fellow Time Warner subsidiary WB Network's program "Everwood," is aimed at enabling viewers to familiarize themselves with the show's storyline and characters in anticipation of the debutof new episodes on April 5. AOL will offer an episode of the WB's "Everwood" that originally aired on Feb. 23 and will be re-broadcast tonight, exclusively on AOL for Broadband for one week beginning tomorrow. "Through this unprecedented marketing initiative, we are providing AOL for Broadband members with an exclusive and unique way to sample a full length television episode, as well as providing The WB with an exciting new way to attract viewers," said AOL Television vice president and general manager Patricia Karpas.
http://media.aoltimewarner.com/media/press_view.cfm?release_num=55253876
http://www.thewb.com/Shows/Show/0,7353,%7C%7C1005,00.html