MyDTV Raises $7 Million in New Funding

Authored by Mark Hefflinger on April 12, 2004 - 6:26am.

Burlingame, Calif. -- MyDTV, a Burlingame-based developer of TV search engine technologies, said on Monday that it has raised $7 million in a new funding round led by San Francisco-based WaldenVC. Previous investors Rothschild Ventures and Defta Partners also participated. The company plans to use the money to support continued development of its TV metadata technology, as well as expand. MyDTV's system connects to programmers' production systems to automatically generate metadata that is continuously broadcasted to the viewer's digital receiver. When upcoming programs match a viewer-defined profile, a recommendation banner pops up on whatever channel the viewer is watching. The viewer can then click on the banner to access the desired channel or continue watching current programming. MyDTV was launched in 2000.
http://www.mydtv.net/
http://biz.yahoo.com/bw/040412/125344_1.html