Report: 21% of U.S. Downloaders Have Grabbed Feature-Length Film

Authored by Mark Hefflinger on April 20, 2004 - 4:19am.

New York -- In a sign that films are becoming more popular on peer-to-peer networks, one-fifth (21%) of U.S. downloaders aged 12 and older reported having downloaded a feature-length film over the Internet, according to a survey conducted in late 2003 by marketing research firm Ipsos-Insight. Further, nearly one out of ten (9%) had done so in the past 30 days. "Clearly, digitally experienced Americans are beginning to demand increasingly diverse formats of entertainment to be available via the Internet," said Ipsos-Insight senior analyst Matt Kleinschmit. The survey also found that nearly two-fifths (38%) of American downloaders have downloaded a music video from the Internet, with 15% reporting having done so in the last 30 days.
http://www.ipsos-na.com/goto.cfm?id=2137