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Targeted Broadband Ad Developer Invidi Technologies Raises $12 Million

Authored by Mark Hefflinger on May 4, 2004 - 3:18am.
Edmonton, Alberta -- Invidi Technologies, a provider of targeted advertising technology for the broadband industry, announced on Tuesday that it has raised $12 million in its first round of venture capital financing, co-led by Menlo Ventures and EnerTech Capital. Invidi, founded in 2000, plans to use the new funds to commercialize its targeted advertising software for digital TV set-top boxes. The company said that its technology allows advertisers and media buyers to selectively target cable TV viewers with "the same pinpoint accuracy" as direct mail and database marketing.
http://biz.yahoo.com/prnews/040503/phm064_1.html 
http://www.invidi.com
tags: VC | Broadband | Invidi Technologies |



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