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Microsoft's MSN Dumps Web Sports Partner ESPN for FoxSports.com

Authored by Mark Hefflinger on May 7, 2004 - 2:46am.
Redmond, Wash. -- Microsoft announced on Friday that it will replace its current MSN sports content partner ESPN with rival FoxSports.com. Financial terms of the deal were not disclosed. The co-branded site will offer video from FoxSports.com and Fox's sports-related networks, including its "The Best Damn Sports Show Period" program and content culled from rights to the MLB All-Star Game, the NFL season, the NFC Playoffs and the 2005 Super Bowl. Both companies will collaborate on advertising sales for the site. Microsoft's decision to part ways with ESPN ends a three-year relationship. "We did see some differences in strategy that we wanted to pursue," MSN product manager Lisa Gurry told CNET News.com. "The delivery of video is a good example." ESPN.com recently launched a video service that does not use Microsoft's Windows Media Player. Microsoft also recently signed another sports-related deal with Major League Baseball, to distribute live audio and video of baseball games.
http://biz.yahoo.com/prnews/040507/sff029_1.html 
http://www.espn.com 
http://www.msn.com 
http://www.foxsports.com

tags: Deals | Sports | Microsoft | MSN | ESPN | Website | FoxSports.com |

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