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AOL to Buy Online Marketing Firm Advertising.com for $435 Million

Authored by Mark Hefflinger on June 24, 2004 - 7:45am.
Dulles, Va. -- America Online announced on Thursday that it will acquire Baltimore-based Advertising.com, a provider of interactive marketing services, for $435 million in cash. Advertising.com, which has more than 300 employees, will remain in Baltimore and will be managed as a separate company. With the acquisition, expected to close late this summer, AOL will be able to increase the services it offers to its advertisers, adding more branding, paid placement and multimedia capabilities. Advertising.com, which works with more than 800 advertisers and 1,500 online publishers to optimize the performance of online marketing campaigns, had filed for a $100 million initial public offering (IPO) in April. The company earned $12.1 million on revenue of $132 last year.
http://www.advertising.com/Press/04Jun24.html  

tags: AOL | Advertising.com | Acquisition | Online Marketing |



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