Clear Channel to Spend $100 Million on Digital Radio Transition

Authored by Mark Hefflinger on July 22, 2004 - 4:49am.
San Antonio -- Radio giant Clear Channel announced on Thursday the launch of an advanced technology initiative, with plans to install digital broadcasting technology in 95% of its top 100 markets in the next three years. Clear Channel Radio CEO John Hogan told The New York Times on Thursday that the company will spend $100 million over the next decade on advanced technologies, and equip 100 stations for digital in the next year. The company named Kevin Lockhart to the new position of senior vice president of technology development for Clear Channel Radio. "Digital radio is a transforming application and Clear Channel Radio is committed to passing on its benefits to our listeners," said Lockhart. "The ability to deliver radically improved, CD-quality radio programming and reception, along with data and related services, is a powerful advantage for the radio industry and an important advance for listeners."
http://biz.yahoo.com/bw/040722/225188_1.html
http://www.nytimes.com/2004/07/22/business/media/22radio.html  

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