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AOL Completes $435 Million Deal to Acquire Advertising.com

Authored by Mark Hefflinger on August 3, 2004 - 3:46am.
Dulles, Va. -- America Online said late Monday that it has completed its $435 million acquisition of Baltimore-based Advertising.com, a provider of interactive marketing services. The deal, first announced in late June, will allow AOL to increase the services that it offers to its advertisers, adding more branding, paid placement and multimedia capabilities. Advertising.com works with more than 800 advertisers and 1,500 online publishers to optimize the performance of online marketing campaigns. More than 300 employees of Advertising.com will remain in Baltimore, with the unit being managed as a separate company.
http://makeashorterlink.com/?T287125F8 
http://www.advertising.com

tags: Deals | AOL | Advertising.com | Website |



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