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Pop-Up Ad Firm Claria Settles Several Trademark Infringement Suits

Authored by Mark Hefflinger on September 2, 2004 - 5:44am.
San Francisco -- Claria (formerly Gator), a controversial provider of pop-up ads that display on top of competitors' ads, has settled trademark lawsuits brought against the company by Wells Fargo, Quicken Loans and others, CNET News.com reported. Settlement terms were not disclosed. As many as 13 companies have sued Claria, with some suits still pending, over its adware that has been distributed alongside the Kazaa file-sharing program, arguing that placing the ads over their own violated trademarks. Other plaintiffs including UPS, Hertz and L.L. Bean have also settled their claims with Claria. "These (cases) have been settled to the satisfaction of all parties," Claria spokesman Scott Eagle told News.com. "Claria will continue to protect (its) business model." Claria added that it has established business relationships with some of the former plaintiffs. The company's advertising software business practices have still not been vetted in court, although pending litigation against Claria rival WhenU.com is slated to go to trial next year.
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tags: Claria | Pop-Up Ad | Settles | Trademark Infringement Suits |



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