Blockbuster Discounts Online DVD Rental Service to $17.49 Per Month

Authored by Mark Hefflinger on October 18, 2004 - 9:40am.

Dallas -- Video rental giant Blockbuster announced on Monday that it will discount the price of its online rental subscription service from $20 to $17.49, undercutting rival Netflix's price cut last week from $22.50 to $17.99. Netflix in turn said that its decision to lower its monthly subscription fee was due to its belief that online retail giant Amazon.com will soon launch its own DVD rental service. Blockbuster also said that the two free in-store rentals that are provided to its online DVD rental service subscribers may now also be used for video game rentals. "We are determined to do whatever it takes to be the leader in the online rental space," said Blockbuster CEO. John Antioco. "In the first six weeks since the service launched we've signed up more subscribers than Netflix signed up in its first year and a half of existence. Additionally, we are confident that we will end this year with more subscribers than Netflix had after its first three and a half years."
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