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Ronning Lipset Radio to Sell Audio Ads for MSN

Authored by Mark Hefflinger on October 28, 2004 - 4:36am.
New York -- Ronning Lipset Radio, a recently launched online radio ad sales agency, announced that it has signed an agreement to sell 30- and 60-second audio ads on Microsoft's MSN Entertainment and Windowsmedia.com. The sites will join existing affiliates including the AOL Radio Network, Yahoo's LAUNCHcast and Live365 to combine their online radio audiences into a single media entity. "It is a huge event that these four players have come together under our company to go to market," said Ronning Lipset managing partner Andy Lipset. "Close to 10% of the total U.S. population, or 19 million people, listen to online radio every week according to Arbitron/Edison. Prior to this network being formed, it was impractical for traditional radio advertisers to look at this medium."
http://www.rlradio.com

tags: MSN | Ronning Lipset Radio | Audio Ads |



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