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Virgin Digital Launches In-Store Promotions for Online Music Services

Authored by Mark Hefflinger on November 4, 2004 - 9:04am.
Los Angeles -- Virgin Digital, the digital entertainment unit of billionaire Richard Branson's Virgin Group, announced on Thursday that it has begun offering Digital Music Starter Kits in its Virgin Megastores retail chain. The free software CD contains a beta release of the Virgin Digital multimedia player, which links to the Virgin Digital Megastore where users can purchase over a million songs for $0.99 each. The CD also contains a two-week free trial to the Virgin Digital Music Club, the Radio Free Virgin streaming radio service and 30 free downloads of artists on Virgin-owned V2 and LuakaBop Records. "Virgin Digital is the first comprehensive retail-driven digital music experience," said Virgin Digital president Zack Zalon. "We worked very closely with the Megastore staff on programming the service in an effort to offer consumers an incredibly compelling experience that would emulate the Virgin experience for them."
http://www.virgindigital.com 

tags: Internet | In-Store | Music Services | Virgin Digital |



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