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Broadcast Video Watermarking Firm Medialink Raises $5 Million

Authored by Mark Hefflinger on November 9, 2004 - 7:49am.
New York -- Medialink Worldwide, a provider of digital video watermarking technology for broadcasters through its Teletrax unit, announced on Tuesday that it has raised $5 million through the private placement of securities with unnamed institutional investors. Teletrax, used by ABC, NBC News, Reuters Television and others, embeds video watermarks into programming that can then be monitored to generate broadcast tracking reports. The service was launched two years ago using patented technology from Philips and Digimarc. In addition to supporting the development of Teletrax, the net proceeds will be used for working capital and to reduce bank borrowings.
http://biz.yahoo.com/bw/041109/95595_1.html 
http://www.medialink.com 
http://www.teletrax.tv

tags: VC | Video | Broadcast | Medialink |



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