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Webcast Metrics Launches Third-Party Internet Radio Audience Ratings

Authored by Mark Hefflinger on November 9, 2004 - 7:52am.
Denver, Colo. -- Ando Media, a provider of third-party Internet radio audience ratings, on Tuesday announced the launch of its Webcast Metrics service and first set of data from subscribing webcasters for the month of October. The company developed the Web radio ratings service following the closure of radio ratings firm Arbitron's Measurecast surveys last spring, but for now its subscriber-only ratings do not include larger webcasters like Yahoo Launch, Radio@AOL, MSN Radio, Musicmatch or Live365. Denver, Colo.-based Ando said its Webcast Metrics cull real data from stations' servers that is then converted to the standard broadcast metrics -- such as average quarter hour, cume and total listener hours -- widely used by terrestrial radio stations and their advertisers. The first Webcast Metrics data found that DI.fm was the top station in October, with a 15,506 average quarter hour (AQH) for the time period of 6 a.m. to midnight, followed by AccuRadio.com, RadioIO.com and EnergyRadio.com.
http://www.webcastmetrics.com
http://www.kurthanson.com/archive/news/110904/index.asp

tags: Internet | Radio | Metrics | Ratings | Webcast |

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