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Report: Online Shopping on "Black Friday" Jumps 11%

Authored by Mark Hefflinger on November 29, 2004 - 4:16am.
New York -- Online shopping on the day after Thanksgiving, traditionally known as "Black Friday," jumped 11% from the year before in terms of unique shoppers, according to data released on Monday by Nielsen/NetRatings, a provider of Internet audience measurement services. Tracking activity at 109 key retail and shopping sites, the firm said that 13.3 million people visited online stores during the day. The firm credited shoppers researching products and prices before heading out to the mall. eBay led the top online shopping destinations with 5.4 million unique visitors, followed by Amazon (2.6 million), Wal-Mart (1.4 million), Target (923,000) and BestBuy.com (847,000).
http://www.nielsen-netratings.com/news.jsp?section=new_pr

tags: Internet | Reports | Black Friday |



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