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Report: Interactive Advertising Sales Total Record $2.7 Billion in Q4

Authored by Mark Hefflinger on February 23, 2005 - 4:26am.
New York, N.Y. -- The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced on Tuesday that Internet advertising totaled nearly $2.7 billion in the fourth quarter of 2004, the highest quarterly revenue ever reported by the IAB. Estimates for the full-year 2004 totaled just under $9.6 billion -- a 32% increase over full-year 2003 ($7.3 billion). Sales in the fourth quarter of 2004 increased 24% over the fourth quarter in 2003 ($2.2 billion) and were about 17% higher than third quarter of 2004 ($2.3 billion), the report said.
http://www.iab.net

tags: Reports | Interactive | Records |



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