Warner to Sell DVD Movies for $2.65 in China to Combat Pirate Market

Authored by Mark Hefflinger on February 24, 2005 - 4:20am.

New York -- Warner Bros. Entertainment has announced plans to release a slate of DVDs in China for as little as $2.65 each, in a bid to counter the rampant movie piracy in the region, The Wall Street Journal reported. Pirate DVD movies regularly sell in China for just $1. Initially, the roster of 125 discounted DVDs will not include any extras, but Warner plans to offer such features on later releases that will sell for about $3.38 in China. "It's pretty daunting going into that market to release a legitimate product," Warner Bros. chairman and CEO Barry Meyer told The Journal. "But we really think if we can get in there, we can be a part of the solution and not the problem."
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