Technicolor Partners With Three Studios on Digital Cinema Rollout

Authored by Mark Hefflinger on April 12, 2005 - 10:21am.

Los Angeles -- Three Hollywood studios -- Disney, Warner Bros. and Sony -- have partnered with French media equipment maker Thomson's Technicolor Digital Cinema unit to accelerate the rollout of digital cinema equipment in movie theaters, according to The Hollywood Reporter. Both Technicolor and the studios declined comment on the deal, but sources said the studios will help bankroll an initial deployment of digital projectors for 3,000 movie theater screens, at a cost of about $200 million -- making up their investment in cost savings on traditional celluloid film prints. The Technicolor deployments will comply with standards set by the Digital Cinema Initiative, a trade group of the seven major movie studios established to create technical specifications for digital cinema. Joe Berchtold, president of Technicolor Electronic Content Distribution Services, is expected to manage the three studios' digital cinema efforts.
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