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Study: Excessive Graphics Keep Viewers from Understanding News

Authored by Mark Hefflinger on May 2, 2005 - 3:25am.
Manhattan, Kan. -- Graphics such as scrolling news make it more difficult for TV viewers to understand what's being said by news anchors, according to a new study by research firm Newslab in collaboration with a pair of Kansas State University journalism and mass communications professors. "Our conclusion has been that if you want people to understand the news better, then get that stuff off the screen," said Tom Grimes, one of the professors. "The outcome of all of the experiments was that people were splitting their attention into too many parts to understand any of the content." Grimes said that subjects tended to remember 10% fewer facts when the screen was filled with such graphics as scrolling headlines and sports scores, compared with a screen that was free of the graphics. http://biz.yahoo.com/prnews/050429/cgf001.html
tags: News | Graphics | Study |



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